The Top 20 Easiest To Use Demand Side Platform (DSP)

See the top Demand Side Platform (DSP) products based on usability ratings. A product’s usability score is calculated by a proprietary algorithm that factors in real user satisfaction ratings of how easy the product is to administer, as well as how well the product meets business requirements, among other ratings. Compare products according to their usability scores to streamline the buying process and quickly identify the best products based on real user experiences.

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Usability Score

Compare

StackAdapt

9.2

Overall Usability Score

9.2

Usability Score Breakdown

Ease of Admin

Average: 8.5

9.2

Ease of Use

Average: 8.5

9.2

Meets Requirements

Average: 8.5

9.4

Customer Segment Breakdown

Small Business

63%

Mid Market

31%

Enterprise

Simpli.fi

8.7

Overall Usability Score

8.7

Usability Score Breakdown

Ease of Admin

Average: 8.5

9.6

Ease of Use

Average: 8.5

9.5

Meets Requirements

Average: 8.5

9.4

Customer Segment Breakdown

Small Business

58%

Mid Market

36%

Enterprise

AdLib DSP

8.6

Overall Usability Score

8.6

Usability Score Breakdown

Ease of Admin

Average: 8.5

9.3

Ease of Use

Average: 8.5

9.3

Meets Requirements

Average: 8.5

8.8

Customer Segment Breakdown

Small Business

83%

Mid Market

17%

Basis

8.6

Overall Usability Score

8.6

Usability Score Breakdown

Ease of Admin

Average: 8.5

9.2

Ease of Use

Average: 8.5

8.9

Meets Requirements

Average: 8.5

9.4

Customer Segment Breakdown

Small Business

64%

Mid Market

28%

Enterprise

Bidtheatre

8.2

Overall Usability Score

8.2

Usability Score Breakdown

Ease of Admin

Average: 8.5

8.8

Ease of Use

Average: 8.5

9.3

Meets Requirements

Average: 8.5

9.1

Customer Segment Breakdown

Small Business

89%

Mid Market

Enterprise

Viant Technology

8.1

Overall Usability Score

8.1

Usability Score Breakdown

Ease of Admin

Average: 8.5

8.1

Ease of Use

Average: 8.5

8.1

Meets Requirements

Average: 8.5

8.3

Customer Segment Breakdown

Small Business

39%

Mid Market

40%

Enterprise

20%

Eskimi

8.1

Overall Usability Score

8.1

Usability Score Breakdown

Ease of Admin

Average: 8.5

9.1

Ease of Use

Average: 8.5

8.9

Meets Requirements

Average: 8.5

8.7

Customer Segment Breakdown

Small Business

67%

Mid Market

26%

Enterprise

AdRoll

8.0

Overall Usability Score

8.0

Usability Score Breakdown

Ease of Admin

Average: 8.5

9.1

Ease of Use

Average: 8.5

9.2

Meets Requirements

Average: 8.5

8.8

Customer Segment Breakdown

Small Business

57%

Mid Market

35%

Enterprise

illumin

8.0

Overall Usability Score

8.0

Usability Score Breakdown

Ease of Admin

Average: 8.5

8.6

Ease of Use

Average: 8.5

8.3

Meets Requirements

Average: 8.5

8.4

Customer Segment Breakdown

Small Business

57%

Mid Market

32%

Enterprise

12%

#10

The Trade Desk

7.9

Overall Usability Score

7.9

Usability Score Breakdown

Ease of Admin

Average: 8.5

8.0

Ease of Use

Average: 8.5

7.8

Meets Requirements

Average: 8.5

8.5

Customer Segment Breakdown

Small Business

26%

Mid Market

47%

Enterprise

27%

#11

Quantcast Platform

7.8

Overall Usability Score

7.8

Usability Score Breakdown

Ease of Admin

Average: 8.5

8.6

Ease of Use

Average: 8.5

8.5

Meets Requirements

Average: 8.5

8.2

Customer Segment Breakdown

Small Business

32%

Mid Market

42%

Enterprise

26%

#12

Demandbase One

7.8

Overall Usability Score

7.8

Usability Score Breakdown

Ease of Admin

Average: 8.5

8.4

Ease of Use

Average: 8.5

8.1

Meets Requirements

Average: 8.5

9.0

Customer Segment Breakdown

Small Business

19%

Mid Market

49%

Enterprise

32%

#13

Choozle

7.8

Overall Usability Score

7.8

Usability Score Breakdown

Ease of Admin

Average: 8.5

8.1

Ease of Use

Average: 8.5

8.3

Meets Requirements

Average: 8.5

8.1

Customer Segment Breakdown

Small Business

74%

Mid Market

21%

Enterprise

#14

Google Marketing Platform

7.7

Overall Usability Score

7.7

Usability Score Breakdown

Ease of Admin

Average: 8.5

8.2

Ease of Use

Average: 8.5

8.5

Meets Requirements

Average: 8.5

8.7

Customer Segment Breakdown

Small Business

24%

Mid Market

48%

Enterprise

28%

#15

Criteo Commerce Growth

7.4

Overall Usability Score

7.4

Usability Score Breakdown

Ease of Admin

Average: 8.5

8.8

Ease of Use

Average: 8.5

8.5

Meets Requirements

Average: 8.5

8.0

Customer Segment Breakdown

Small Business

41%

Mid Market

47%

Enterprise

12%

#16

MediaMath by Infillion

7.3

Overall Usability Score

7.3

Usability Score Breakdown

Ease of Admin

Average: 8.5

7.9

Ease of Use

Average: 8.5

8.3

Meets Requirements

Average: 8.5

8.1

Customer Segment Breakdown

Small Business

25%

Mid Market

52%

Enterprise

23%

#17

Roku OneView (formerly Dataxu)

7.0

Overall Usability Score

7.0

Usability Score Breakdown

Ease of Admin

Average: 8.5

7.6

Ease of Use

Average: 8.5

7.4

Meets Requirements

Average: 8.5

7.9

Customer Segment Breakdown

Small Business

32%

Mid Market

41%

Enterprise

27%

#18

mediasmart

7.0

Overall Usability Score

7.0

Usability Score Breakdown

Ease of Admin

Average: 8.5

7.6

Ease of Use

Average: 8.5

7.5

Meets Requirements

Average: 8.5

7.7

Customer Segment Breakdown

Small Business

72%

Mid Market

22%

Enterprise

#19

Magnite, for Buyers

7.0

Overall Usability Score

7.0

Usability Score Breakdown

Ease of Admin

Average: 8.5

7.8

Ease of Use

Average: 8.5

8.0

Meets Requirements

Average: 8.5

8.0

Customer Segment Breakdown

Small Business

11%

Mid Market

50%

Enterprise

39%

#20

Amobee

6.9

Overall Usability Score

6.9

Usability Score Breakdown

Ease of Admin

Average: 8.5

7.7

Ease of Use

Average: 8.5

7.8

Meets Requirements

Average: 8.5

7.9

Customer Segment Breakdown

Small Business

10%

Mid Market

36%

Enterprise

54%