Account-based direct mail software enables companies to send personalized direct mail, or gifts, to key contacts within targeted accounts. Businesses use this type of software to assist in spreading brand awareness across targeted accounts, as well as improve engagement rates with those specified accounts. Account-based direct mail software can allow marketers to warm up an account before sales reaches out directly to key decision-makers within accounts. Account-based direct mail is one potential execution method within an account-based marketing strategy that marketers can implement to reach targeted accounts. Other execution methods can include account-based advertising and account-based web and content experiences, and companies can choose to implement one or a combination of execution tactics.
Similar to, but unlike direct mail automation software, account-based direct mail software allows companies to send gifts as part of their account-based marketing strategy. This type of software is often integrated with CRM software to allow marketing and sales to send direct mail to customers and prospects within targeted accounts, as well as marketing automation software to enable a complete view of direct mail campaigns.
To qualify for inclusion in the Account-Based Direct Mail category, a product must:
- Provide the ability to send personalized, one-to-one direct mail, or gifts, to contacts within a company’s targeted accounts
- Enable companies to measure the impact and ROI of an account-based direct mail campaign (e.g., meetings or calls scheduled)
