Best App Store Optimization Tools
Companies use app store optimization (ASO) software to help mobile applications rank higher in app stores, as well as to track both rankings and downloads of apps. These tools help users optimize app titles, keywords, icons, descriptions, previews, screenshots, and more. They also provide recommendations for increasing or maintaining placement. Many products in this space provide competitive intelligence features, with robust ranking and download data for both a business’ app as well as competing apps. ASO software is often leveraged by developers or app marketers to make their app rank highly and stand out in app marketplaces such as the App Store or Google Play.
App store optimization software is similar in many ways to SEO software, but is specifically designed for app stores.
To qualify for inclusion in the App Store Optimization (ASO) category, a product must:
- Track and record apps’ rankings and performance in app stores
- Suggest ways to optimize mobile app marketing copy
- Provide data on keyword rankings
Best App Store Optimization Software At A Glance
G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
AppTweak is an App Store Marketing & Intelligence Platform powered by AI, enabling mobile leaders to optimize their app’s organic and paid performance in the app stores. AppTweak stands out as
- ASO Manager
- Marketing and Advertising
- Computer Games
- 45% Small-Business
- 33% Mid-Market
4,456 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Apple Search Ads Partner | Growth partner of apps and games with intelligence, automation and expertise Founded in 2013 in San Francisco, MobileAction is a pioneer in app analytics and the growth
- Marketing and Advertising
- Computer Games
- 49% Small-Business
- 41% Mid-Market
6,759 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
data.ai is the industry's most trusted mobile insights and analytics platform. Get the complete picture of the mobile landscape you need to acquire, retain and engage customers, prioritize your roadma
- Computer Games
- Information Technology and Services
- 45% Mid-Market
- 32% Small-Business
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Adjust is an AI-powered measurement and analytics suite designed to assist marketers in optimizing their mobile applications from the initial stages of development to full maturity. This comprehensiv
- Marketing and Advertising
- Computer Games
- 46% Mid-Market
- 40% Small-Business
7,349 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
AppFollow makes it easy to understand and elevate your app’s reputation. AppFollow is an integrated service for working with app stores. It includes tools for review management and automation, organi
- CEO
- Social Media Manager
- Information Technology and Services
- Computer Games
- 64% Small-Business
- 22% Mid-Market
2,952 Twitter followers
- Overview
- User Satisfaction
- Seller Details
App Radar focuses on organic and paid app user acquisition and let’s you combine self-service tools with managed services for app store marketing. So that you can grow faster, either on your own or wi
- CEO
- Computer Software
- 80% Small-Business
- 7% Mid-Market
2,686 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Sensor Tower is a market research company that invented Consumer Lifecycle Intelligence (CLI), a new breed of market intelligence, that helps organizations stay on the cutting edge of key tactics and
- Computer Games
- Marketing and Advertising
- 51% Mid-Market
- 32% Small-Business
206,527 Twitter followers
- Overview
- User Satisfaction
- Seller Details
ASOMobile is a comprehensive mobile app analytics for developers, marketers and ASO specialists. What is the platform for? • Conducting marketing research of the mobile app market; • Selection and
- 93% Small-Business
252 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Appfigures gives app makers the tools they need to understand their business, the competition, and the industry + the tools they need to get ahead. Bu there's more -- everything is simple and intuitiv
- Computer Software
- 88% Small-Business
- 13% Mid-Market
12,880 Twitter followers
- Overview
- User Satisfaction
- Seller Details
One solution to grow your app business! Ecosystem for promoting mobile businesses. It includes tools and data for mobile marketing, working with product and app reviews, as well as training and agency
- Information Technology and Services
- Computer Games
- 64% Small-Business
- 32% Mid-Market
1,307 Twitter followers
- Overview
- User Satisfaction
- Seller Details
RankMyApp is an early stage, technology-driven digital marketing services startup founded in 2015 and accelerated by Startup Farm (São Paulo, BR) and Alchemist Accelerator (Silicon Valley, US).
- 70% Small-Business
- 30% Mid-Market
282 Twitter followers
- Overview
- User Satisfaction
- Seller Details
In 2014, Storemaven invented App Store A/B testing. Today, over 60% of top app publishers (such as Google, Zynga, and Uber) rely on our platform and expertise to test their app store marketing assets
- Information Technology and Services
- Retail
- 58% Small-Business
- 28% Mid-Market
435 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Provide Free ASO Analysis Database with 50+ Million Keywords and Apps
- 76% Small-Business
- 24% Mid-Market
- Overview
- User Satisfaction
- Seller Details
MightySignal provides mobile app and SDK intelligence for prospecting, churn reduction, and spying on the competition. Our data system gathers intelligence straight from sources like Apple and Google
- Computer Software
- Internet
- 43% Small-Business
- 38% Mid-Market
478 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Checkaso is an analytical platform that rates your ASO performance and gives you custom tips on how to improve it. It’s created by ASO specialists and fits users of any experience from beginners to en
- 93% Small-Business
- 14% Mid-Market
415 Twitter followers
