Best E-Commerce Analytics Software

Subhransu Sahu
SS
Researched and written by Subhransu Sahu

E-commerce analytics software tracks the performance of online retailers. This type of software helps companies identify its most- and least-performant products, monitor buyer and consumer behavior, and determine which issues impact the business. E-commerce analytics tools are commonly used by e-commerce professionals to improve both sales and the customer experience, but can also be used by inventory managers for fulfillment and by accountants to track costs and profitability.

While most e-commerce platforms provide reporting and analytics features, e-commerce analytics software is usually delivered as a standalone solution. Some analytics software providers include features for e-commerce in their offerings. Since generic analytics software isn't always a good alternative to e-commerce analytics, these types of products are not included in this category.

To qualify for inclusion in the E-Commerce Analytics category, a product must:

  • Provide KPIs and analytics that are specific to e-commerce
  • Integrate with e-commerce software out of the box or through APIs
  • Deliver dashboards that display e-commerce KPIs and analytics
  • Analyze e-commerce sales on multiple channels
  • Utilize web analytics to monitor user behavior
  • Track the performance of campaigns and promotions

Best E-Commerce Analytics Software At A Glance

Leader:
Stackline
Stackline
Highest Performer:
CustomerLabs 1PD Ops Platform
CustomerLabs 1PD Ops Platform
Easiest to Use:
Glassbox
Glassbox
Best Free Software:
Triple Whale
Triple Whale
Top Trending:
edrone
edrone
Show LessShow More
Easiest to Use:
Glassbox
Glassbox
Best Free Software:
Triple Whale
Triple Whale
Top Trending:
edrone
edrone

G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

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236 Listings in E-Commerce Analytics Available
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Stackline
(244)4.4 out of 5
Optimized for quick response
7th Easiest To Use in E-Commerce Analytics software
Save to My Lists
Entry Level Price:Contact Us
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    On a mission to fuel the future of commerce by bringing brands and customers closer together, Stackline is the first full-funnel connected commerce platform for the world’s most innovative brands.

    Users
    No information available
    Industries
    • Consumer Goods
    • Consumer Electronics
    Market Segment
    • 47% Mid-Market
    • 35% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Stackline Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    64
    Data Analysis
    50
    Insights
    45
    Data Comprehensiveness
    32
    Data Accuracy
    31
    Cons
    Data Inaccuracy
    36
    Data Management Issues
    33
    Poor Categorization
    22
    Limitations
    15
    Difficult Learning
    14
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Stackline features and usability ratings that predict user satisfaction
    9.1
    Has the product been a good partner in doing business?
    Average: 9.1
    8.6
    Reports
    Average: 8.6
    7.5
    Campaign Tracking
    Average: 8.2
    8.1
    Web Analytics
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Stackline
    Company Website
    Year Founded
    2014
    HQ Location
    Seattle, US
    Twitter
    @StacklineHQ
    1,935 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    248 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

On a mission to fuel the future of commerce by bringing brands and customers closer together, Stackline is the first full-funnel connected commerce platform for the world’s most innovative brands.

Users
No information available
Industries
  • Consumer Goods
  • Consumer Electronics
Market Segment
  • 47% Mid-Market
  • 35% Enterprise
Stackline Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
64
Data Analysis
50
Insights
45
Data Comprehensiveness
32
Data Accuracy
31
Cons
Data Inaccuracy
36
Data Management Issues
33
Poor Categorization
22
Limitations
15
Difficult Learning
14
Stackline features and usability ratings that predict user satisfaction
9.1
Has the product been a good partner in doing business?
Average: 9.1
8.6
Reports
Average: 8.6
7.5
Campaign Tracking
Average: 8.2
8.1
Web Analytics
Average: 8.5
Seller Details
Seller
Stackline
Company Website
Year Founded
2014
HQ Location
Seattle, US
Twitter
@StacklineHQ
1,935 Twitter followers
LinkedIn® Page
www.linkedin.com
248 employees on LinkedIn®
Get a quote
Glassbox
(789)4.9 out of 5
Optimized for quick response
1st Easiest To Use in E-Commerce Analytics software
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Glassbox is a type of customer intelligence solution designed to help enterprises understand and enhance their online customer engagement. By leveraging artificial intelligence, Glassbox captures and

    Users
    • Digital Analyst
    • Product Owner
    Industries
    • Financial Services
    • Insurance
    Market Segment
    • 78% Enterprise
    • 17% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Glassbox Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    201
    Session Replay
    180
    Insights
    162
    Helpful
    125
    Customer Understanding
    118
    Cons
    Session Issues
    66
    Not Intuitive
    62
    Session Management
    60
    Learning Curve
    58
    Missing Features
    54
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Glassbox features and usability ratings that predict user satisfaction
    9.9
    Has the product been a good partner in doing business?
    Average: 9.1
    10.0
    Reports
    Average: 8.6
    10.0
    Campaign Tracking
    Average: 8.2
    10.0
    Web Analytics
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Glassbox
    Company Website
    Year Founded
    2010
    HQ Location
    London
    Twitter
    @GlassboxDigital
    1,865 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    275 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Glassbox is a type of customer intelligence solution designed to help enterprises understand and enhance their online customer engagement. By leveraging artificial intelligence, Glassbox captures and

Users
  • Digital Analyst
  • Product Owner
Industries
  • Financial Services
  • Insurance
Market Segment
  • 78% Enterprise
  • 17% Mid-Market
Glassbox Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
201
Session Replay
180
Insights
162
Helpful
125
Customer Understanding
118
Cons
Session Issues
66
Not Intuitive
62
Session Management
60
Learning Curve
58
Missing Features
54
Glassbox features and usability ratings that predict user satisfaction
9.9
Has the product been a good partner in doing business?
Average: 9.1
10.0
Reports
Average: 8.6
10.0
Campaign Tracking
Average: 8.2
10.0
Web Analytics
Average: 8.5
Seller Details
Seller
Glassbox
Company Website
Year Founded
2010
HQ Location
London
Twitter
@GlassboxDigital
1,865 Twitter followers
LinkedIn® Page
www.linkedin.com
275 employees on LinkedIn®
Get a quote

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edrone
(241)4.8 out of 5
2nd Easiest To Use in E-Commerce Analytics software
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    edrone is a CRM and Marketing Automation system specifically designed for online stores. Our mission is to provide e-commerce businesses with cutting-edge, AI-powered solutions that automate store ope

    Users
    • CEO
    • Owner
    Industries
    • Apparel & Fashion
    • Retail
    Market Segment
    • 73% Small-Business
    • 26% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • edrone Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Support
    43
    Ease of Use
    40
    Helpful
    29
    Intuitive
    21
    Automation
    18
    Cons
    Learning Curve
    8
    Missing Features
    7
    Limited Features
    6
    Not Intuitive
    6
    Difficult Setup
    5
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • edrone features and usability ratings that predict user satisfaction
    9.5
    Has the product been a good partner in doing business?
    Average: 9.1
    9.2
    Reports
    Average: 8.6
    9.1
    Campaign Tracking
    Average: 8.2
    9.1
    Web Analytics
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    edrone
    Year Founded
    2016
    HQ Location
    Krakow, Małopolska
    Twitter
    @edrone_me
    1,536 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    215 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

edrone is a CRM and Marketing Automation system specifically designed for online stores. Our mission is to provide e-commerce businesses with cutting-edge, AI-powered solutions that automate store ope

Users
  • CEO
  • Owner
Industries
  • Apparel & Fashion
  • Retail
Market Segment
  • 73% Small-Business
  • 26% Mid-Market
edrone Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Support
43
Ease of Use
40
Helpful
29
Intuitive
21
Automation
18
Cons
Learning Curve
8
Missing Features
7
Limited Features
6
Not Intuitive
6
Difficult Setup
5
edrone features and usability ratings that predict user satisfaction
9.5
Has the product been a good partner in doing business?
Average: 9.1
9.2
Reports
Average: 8.6
9.1
Campaign Tracking
Average: 8.2
9.1
Web Analytics
Average: 8.5
Seller Details
Seller
edrone
Year Founded
2016
HQ Location
Krakow, Małopolska
Twitter
@edrone_me
1,536 Twitter followers
LinkedIn® Page
www.linkedin.com
215 employees on LinkedIn®
Read edrone Reviews
Luigi's Box
(386)4.8 out of 5
Optimized for quick response
4th Easiest To Use in E-Commerce Analytics software
Save to My Lists
Free trial available
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Luigi's Box is a product search and discovery solution suitable for any e-commerce platform. Luigi's Box magic starts with detailed analytics dashboards giving you all the relevant information about t

    Users
    • CEO
    Industries
    • Retail
    • Marketing and Advertising
    Market Segment
    • 58% Small-Business
    • 37% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Luigi's Box Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Search Functionality
    137
    Search Efficiency
    136
    Ease of Use
    131
    Helpful
    80
    Customer Support
    79
    Cons
    Expensive
    31
    Search Functionality
    18
    Difficult Implementation
    16
    Complex Setup
    14
    Setup Difficulty
    14
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Luigi's Box features and usability ratings that predict user satisfaction
    9.4
    Has the product been a good partner in doing business?
    Average: 9.1
    9.4
    Reports
    Average: 8.6
    9.1
    Campaign Tracking
    Average: 8.2
    9.3
    Web Analytics
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Luigi's Box, s.r.o.
    Company Website
    Year Founded
    2016
    HQ Location
    Bratislava
    Twitter
    @LuigisBox
    179 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    137 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Luigi's Box is a product search and discovery solution suitable for any e-commerce platform. Luigi's Box magic starts with detailed analytics dashboards giving you all the relevant information about t

Users
  • CEO
Industries
  • Retail
  • Marketing and Advertising
Market Segment
  • 58% Small-Business
  • 37% Mid-Market
Luigi's Box Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Search Functionality
137
Search Efficiency
136
Ease of Use
131
Helpful
80
Customer Support
79
Cons
Expensive
31
Search Functionality
18
Difficult Implementation
16
Complex Setup
14
Setup Difficulty
14
Luigi's Box features and usability ratings that predict user satisfaction
9.4
Has the product been a good partner in doing business?
Average: 9.1
9.4
Reports
Average: 8.6
9.1
Campaign Tracking
Average: 8.2
9.3
Web Analytics
Average: 8.5
Seller Details
Seller
Luigi's Box, s.r.o.
Company Website
Year Founded
2016
HQ Location
Bratislava
Twitter
@LuigisBox
179 Twitter followers
LinkedIn® Page
www.linkedin.com
137 employees on LinkedIn®
Fullstory
(792)4.5 out of 5
Optimized for quick response
9th Easiest To Use in E-Commerce Analytics software
Save to My Lists
Free trial available
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Fullstory is a behavioral data and analytics platform that helps technology leaders and digital experience teams understand their digital story so they can make every interaction more human. Customer-

    Users
    • Product Manager
    • Software Engineer
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 51% Mid-Market
    • 30% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Fullstory Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    305
    Insights
    218
    Session Replay
    208
    Helpful
    198
    User Insights
    158
    Cons
    Learning Curve
    123
    Limitations
    100
    Data Inaccuracy
    88
    Not Intuitive
    83
    Steep Learning Curve
    82
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Fullstory features and usability ratings that predict user satisfaction
    8.8
    Has the product been a good partner in doing business?
    Average: 9.1
    7.8
    Reports
    Average: 8.6
    7.5
    Campaign Tracking
    Average: 8.2
    8.2
    Web Analytics
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Fullstory
    Company Website
    Year Founded
    2014
    HQ Location
    Atlanta, GA
    Twitter
    @fullstory
    4,891 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    513 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Fullstory is a behavioral data and analytics platform that helps technology leaders and digital experience teams understand their digital story so they can make every interaction more human. Customer-

Users
  • Product Manager
  • Software Engineer
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 51% Mid-Market
  • 30% Small-Business
Fullstory Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
305
Insights
218
Session Replay
208
Helpful
198
User Insights
158
Cons
Learning Curve
123
Limitations
100
Data Inaccuracy
88
Not Intuitive
83
Steep Learning Curve
82
Fullstory features and usability ratings that predict user satisfaction
8.8
Has the product been a good partner in doing business?
Average: 9.1
7.8
Reports
Average: 8.6
7.5
Campaign Tracking
Average: 8.2
8.2
Web Analytics
Average: 8.5
Seller Details
Seller
Fullstory
Company Website
Year Founded
2014
HQ Location
Atlanta, GA
Twitter
@fullstory
4,891 Twitter followers
LinkedIn® Page
www.linkedin.com
513 employees on LinkedIn®
Decodo (formerly Smartproxy)
(293)4.7 out of 5
5th Easiest To Use in E-Commerce Analytics software
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Decodo (formerly Smartproxy) is the most efficient way to test, launch, and scale your web data projects. Recognized as the Best Value Provider for 4 years in a row for offering premium quality produc

    Users
    • CEO
    • Founder
    Industries
    • Marketing and Advertising
    • Computer Software
    Market Segment
    • 95% Small-Business
    • 4% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Decodo (formerly Smartproxy) Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Support
    147
    Ease of Use
    123
    Proxies
    108
    Helpful
    83
    Response Time
    58
    Cons
    Expensive
    49
    Pricing Issues
    49
    Proxy Issues
    48
    Limitations
    17
    Technical Issues
    17
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Decodo (formerly Smartproxy) features and usability ratings that predict user satisfaction
    9.0
    Has the product been a good partner in doing business?
    Average: 9.1
    9.0
    Reports
    Average: 8.6
    8.4
    Campaign Tracking
    Average: 8.2
    8.9
    Web Analytics
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Decodo (formerly Smartproxy)
    Year Founded
    2018
    HQ Location
    Vilnius, Lithuania
    LinkedIn® Page
    www.linkedin.com
    118 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Decodo (formerly Smartproxy) is the most efficient way to test, launch, and scale your web data projects. Recognized as the Best Value Provider for 4 years in a row for offering premium quality produc

Users
  • CEO
  • Founder
Industries
  • Marketing and Advertising
  • Computer Software
Market Segment
  • 95% Small-Business
  • 4% Mid-Market
Decodo (formerly Smartproxy) Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Support
147
Ease of Use
123
Proxies
108
Helpful
83
Response Time
58
Cons
Expensive
49
Pricing Issues
49
Proxy Issues
48
Limitations
17
Technical Issues
17
Decodo (formerly Smartproxy) features and usability ratings that predict user satisfaction
9.0
Has the product been a good partner in doing business?
Average: 9.1
9.0
Reports
Average: 8.6
8.4
Campaign Tracking
Average: 8.2
8.9
Web Analytics
Average: 8.5
Seller Details
Seller
Decodo (formerly Smartproxy)
Year Founded
2018
HQ Location
Vilnius, Lithuania
LinkedIn® Page
www.linkedin.com
118 employees on LinkedIn®
Read Decodo (formerly Smartproxy) Reviews
Triple Whale
(473)4.6 out of 5
8th Easiest To Use in E-Commerce Analytics software
View top Consulting Services for Triple Whale
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Triple Whale is the agent-powered intelligence platform built for faster, more confident decisions across your entire brand. Powered by AI agents that sit on top of a fully-managed data warehouse, pro

    Users
    • CEO
    • Founder
    Industries
    • Marketing and Advertising
    • Retail
    Market Segment
    • 88% Small-Business
    • 12% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Triple Whale Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    7
    Attribution Accuracy
    6
    Analytics
    3
    Attribution Tracking
    3
    Channel Management
    3
    Cons
    Data Management
    3
    Data Management Issues
    3
    Data Delays
    2
    Data Inaccuracy
    2
    Feature Issues
    2
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Triple Whale features and usability ratings that predict user satisfaction
    9.1
    Has the product been a good partner in doing business?
    Average: 9.1
    8.8
    Reports
    Average: 8.6
    8.9
    Campaign Tracking
    Average: 8.2
    8.8
    Web Analytics
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Triple Whale
    Company Website
    Year Founded
    2021
    HQ Location
    Columbus, US
    Twitter
    @triplewhale
    17,748 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    191 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Triple Whale is the agent-powered intelligence platform built for faster, more confident decisions across your entire brand. Powered by AI agents that sit on top of a fully-managed data warehouse, pro

Users
  • CEO
  • Founder
Industries
  • Marketing and Advertising
  • Retail
Market Segment
  • 88% Small-Business
  • 12% Mid-Market
Triple Whale Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
7
Attribution Accuracy
6
Analytics
3
Attribution Tracking
3
Channel Management
3
Cons
Data Management
3
Data Management Issues
3
Data Delays
2
Data Inaccuracy
2
Feature Issues
2
Triple Whale features and usability ratings that predict user satisfaction
9.1
Has the product been a good partner in doing business?
Average: 9.1
8.8
Reports
Average: 8.6
8.9
Campaign Tracking
Average: 8.2
8.8
Web Analytics
Average: 8.5
Seller Details
Seller
Triple Whale
Company Website
Year Founded
2021
HQ Location
Columbus, US
Twitter
@triplewhale
17,748 Twitter followers
LinkedIn® Page
www.linkedin.com
191 employees on LinkedIn®
Syndigo
(175)4.4 out of 5
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Syndigo is the leading provider of MDM, PIM, and PXM, delivering data mastery and exceptional customer experiences across departments, organizations, and commerce platforms. With the largest integrate

    Users
    No information available
    Industries
    • Consumer Goods
    • Retail
    Market Segment
    • 37% Mid-Market
    • 32% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Syndigo Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    29
    Customer Support
    24
    Helpful
    18
    Quick Response
    12
    Asset Management
    10
    Cons
    Data Management Issues
    14
    Learning Curve
    7
    Not User-Friendly
    7
    Complex Usability
    6
    Limitations
    6
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Syndigo features and usability ratings that predict user satisfaction
    9.3
    Has the product been a good partner in doing business?
    Average: 9.1
    8.5
    Reports
    Average: 8.6
    7.4
    Campaign Tracking
    Average: 8.2
    8.3
    Web Analytics
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Syndigo
    Company Website
    Year Founded
    2017
    HQ Location
    Chicago, Illinois
    Twitter
    @syndigoLLC
    272 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,336 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Syndigo is the leading provider of MDM, PIM, and PXM, delivering data mastery and exceptional customer experiences across departments, organizations, and commerce platforms. With the largest integrate

Users
No information available
Industries
  • Consumer Goods
  • Retail
Market Segment
  • 37% Mid-Market
  • 32% Enterprise
Syndigo Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
29
Customer Support
24
Helpful
18
Quick Response
12
Asset Management
10
Cons
Data Management Issues
14
Learning Curve
7
Not User-Friendly
7
Complex Usability
6
Limitations
6
Syndigo features and usability ratings that predict user satisfaction
9.3
Has the product been a good partner in doing business?
Average: 9.1
8.5
Reports
Average: 8.6
7.4
Campaign Tracking
Average: 8.2
8.3
Web Analytics
Average: 8.5
Seller Details
Seller
Syndigo
Company Website
Year Founded
2017
HQ Location
Chicago, Illinois
Twitter
@syndigoLLC
272 Twitter followers
LinkedIn® Page
www.linkedin.com
1,336 employees on LinkedIn®
Get a quote
Contlo
(411)4.6 out of 5
3rd Easiest To Use in E-Commerce Analytics software
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Contlo is a leading generative AI native marketing platform to drive autonomous customer engagements via omnichannel campaigns, real-time generative customer journeys, AI-powered segmentation for one-

    Users
    • Founder
    Industries
    • Apparel & Fashion
    • Consumer Goods
    Market Segment
    • 82% Small-Business
    • 18% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Contlo is a retention marketing platform that integrates with various channels like Email, SMS, Whatsapp, and more to segment users and target them with omnichannels.
    • Users like Contlo's user-friendly interface, powerful segmentation, responsive support, and its ability to integrate with various channels like Email, SMS, Whatsapp, making it easy to build effective campaigns and customer journeys.
    • Reviewers noted that Contlo has room for improvement in areas like UI speed, third-party integrations, advanced analytics, and the WhatsApp/conversation UI, which does not open media files in a user-friendly way.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Contlo Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    119
    Customer Support
    83
    Helpful
    82
    Features
    60
    User Interface
    40
    Cons
    Limitations
    27
    Missing Features
    22
    Technical Issues
    19
    Limited Features
    16
    Bugs
    15
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Contlo features and usability ratings that predict user satisfaction
    8.8
    Has the product been a good partner in doing business?
    Average: 9.1
    8.6
    Reports
    Average: 8.6
    8.8
    Campaign Tracking
    Average: 8.2
    8.6
    Web Analytics
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Contlo
    Company Website
    HQ Location
    Newark DE, US
    Twitter
    @ContloHQ
    295 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    44 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Contlo is a leading generative AI native marketing platform to drive autonomous customer engagements via omnichannel campaigns, real-time generative customer journeys, AI-powered segmentation for one-

Users
  • Founder
Industries
  • Apparel & Fashion
  • Consumer Goods
Market Segment
  • 82% Small-Business
  • 18% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Contlo is a retention marketing platform that integrates with various channels like Email, SMS, Whatsapp, and more to segment users and target them with omnichannels.
  • Users like Contlo's user-friendly interface, powerful segmentation, responsive support, and its ability to integrate with various channels like Email, SMS, Whatsapp, making it easy to build effective campaigns and customer journeys.
  • Reviewers noted that Contlo has room for improvement in areas like UI speed, third-party integrations, advanced analytics, and the WhatsApp/conversation UI, which does not open media files in a user-friendly way.
Contlo Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
119
Customer Support
83
Helpful
82
Features
60
User Interface
40
Cons
Limitations
27
Missing Features
22
Technical Issues
19
Limited Features
16
Bugs
15
Contlo features and usability ratings that predict user satisfaction
8.8
Has the product been a good partner in doing business?
Average: 9.1
8.6
Reports
Average: 8.6
8.8
Campaign Tracking
Average: 8.2
8.6
Web Analytics
Average: 8.5
Seller Details
Seller
Contlo
Company Website
HQ Location
Newark DE, US
Twitter
@ContloHQ
295 Twitter followers
LinkedIn® Page
www.linkedin.com
44 employees on LinkedIn®
Mouseflow
(680)4.6 out of 5
Optimized for quick response
12th Easiest To Use in E-Commerce Analytics software
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Mouseflow is a behavior analytics platform that helps businesses understand why visitors don’t convert. With automated friction detection, user journey mapping, session replays, heatmaps, feedback sur

    Users
    • CEO
    • Owner
    Industries
    • Marketing and Advertising
    • Computer Software
    Market Segment
    • 68% Small-Business
    • 23% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Mouseflow Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    100
    Insights
    62
    Helpful
    53
    Heatmaps
    50
    Analytics
    49
    Cons
    Missing Features
    36
    Limitations
    34
    Data Inaccuracy
    24
    Expensive
    20
    Lack of Information
    20
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Mouseflow features and usability ratings that predict user satisfaction
    8.9
    Has the product been a good partner in doing business?
    Average: 9.1
    8.3
    Reports
    Average: 8.6
    7.8
    Campaign Tracking
    Average: 8.2
    8.3
    Web Analytics
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Mouseflow
    Company Website
    Year Founded
    2010
    HQ Location
    Austin, Texas
    Twitter
    @mouseflow
    1,770 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    59 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Mouseflow is a behavior analytics platform that helps businesses understand why visitors don’t convert. With automated friction detection, user journey mapping, session replays, heatmaps, feedback sur

Users
  • CEO
  • Owner
Industries
  • Marketing and Advertising
  • Computer Software
Market Segment
  • 68% Small-Business
  • 23% Mid-Market
Mouseflow Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
100
Insights
62
Helpful
53
Heatmaps
50
Analytics
49
Cons
Missing Features
36
Limitations
34
Data Inaccuracy
24
Expensive
20
Lack of Information
20
Mouseflow features and usability ratings that predict user satisfaction
8.9
Has the product been a good partner in doing business?
Average: 9.1
8.3
Reports
Average: 8.6
7.8
Campaign Tracking
Average: 8.2
8.3
Web Analytics
Average: 8.5
Seller Details
Seller
Mouseflow
Company Website
Year Founded
2010
HQ Location
Austin, Texas
Twitter
@mouseflow
1,770 Twitter followers
LinkedIn® Page
www.linkedin.com
59 employees on LinkedIn®
Flipkart Commerce Cloud Selection Manager
(23)4.4 out of 5
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Flipkart Commerce Cloud is a global enterprise intelligence solution provider for retailers and e-commerce businesses. Our solutions are built with Flipkart’s extensive knowledge of the e-commerce mar

    Users
    No information available
    Industries
    No information available
    Market Segment
    • 61% Small-Business
    • 26% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Flipkart Commerce Cloud Selection Manager Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    1
    Efficiency
    1
    Cons
    This product has not yet received any negative sentiments.
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Flipkart Commerce Cloud Selection Manager features and usability ratings that predict user satisfaction
    9.2
    Has the product been a good partner in doing business?
    Average: 9.1
    8.5
    Reports
    Average: 8.6
    8.5
    Campaign Tracking
    Average: 8.2
    8.8
    Web Analytics
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Flipkart Commerce Cloud
    Year Founded
    2007
    HQ Location
    Bangalore, IN
    Twitter
    @Flipkart
    2,905,003 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    70,995 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Flipkart Commerce Cloud is a global enterprise intelligence solution provider for retailers and e-commerce businesses. Our solutions are built with Flipkart’s extensive knowledge of the e-commerce mar

Users
No information available
Industries
No information available
Market Segment
  • 61% Small-Business
  • 26% Mid-Market
Flipkart Commerce Cloud Selection Manager Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
1
Efficiency
1
Cons
This product has not yet received any negative sentiments.
Flipkart Commerce Cloud Selection Manager features and usability ratings that predict user satisfaction
9.2
Has the product been a good partner in doing business?
Average: 9.1
8.5
Reports
Average: 8.6
8.5
Campaign Tracking
Average: 8.2
8.8
Web Analytics
Average: 8.5
Seller Details
Seller
Flipkart Commerce Cloud
Year Founded
2007
HQ Location
Bangalore, IN
Twitter
@Flipkart
2,905,003 Twitter followers
LinkedIn® Page
www.linkedin.com
70,995 employees on LinkedIn®
Read Flipkart Commerce Cloud Selection Manager Reviews
Mixpanel
(1,148)4.6 out of 5
Optimized for quick response
14th Easiest To Use in E-Commerce Analytics software
View top Consulting Services for Mixpanel
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Mixpanel is revolutionizing the way companies understand and leverage product analytics to drive tangible business outcomes. Mixpanel is more than just an analytics tool for 9,000+ companies; it's a s

    Users
    • Product Manager
    • Software Engineer
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 54% Small-Business
    • 36% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Mixpanel Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    50
    Insights
    42
    Analytics
    29
    Intuitive
    26
    User Experience
    18
    Cons
    Learning Curve
    15
    Steep Learning Curve
    14
    Not Intuitive
    13
    Difficult Learning
    12
    Data Management Issues
    11
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Mixpanel features and usability ratings that predict user satisfaction
    8.8
    Has the product been a good partner in doing business?
    Average: 9.1
    9.2
    Reports
    Average: 8.6
    8.7
    Campaign Tracking
    Average: 8.2
    9.0
    Web Analytics
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Mixpanel
    Company Website
    Year Founded
    2009
    HQ Location
    San Francisco, CA
    Twitter
    @mixpanel
    22,622 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    450 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Mixpanel is revolutionizing the way companies understand and leverage product analytics to drive tangible business outcomes. Mixpanel is more than just an analytics tool for 9,000+ companies; it's a s

Users
  • Product Manager
  • Software Engineer
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 54% Small-Business
  • 36% Mid-Market
Mixpanel Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
50
Insights
42
Analytics
29
Intuitive
26
User Experience
18
Cons
Learning Curve
15
Steep Learning Curve
14
Not Intuitive
13
Difficult Learning
12
Data Management Issues
11
Mixpanel features and usability ratings that predict user satisfaction
8.8
Has the product been a good partner in doing business?
Average: 9.1
9.2
Reports
Average: 8.6
8.7
Campaign Tracking
Average: 8.2
9.0
Web Analytics
Average: 8.5
Seller Details
Seller
Mixpanel
Company Website
Year Founded
2009
HQ Location
San Francisco, CA
Twitter
@mixpanel
22,622 Twitter followers
LinkedIn® Page
www.linkedin.com
450 employees on LinkedIn®
PriceSpider Where to Buy
(35)4.6 out of 5
Optimized for quick response
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    They say you have to crawl before you can walk. But with PriceSpider’s proprietary crawl tech, brands sprint toward higher revenue and profit margins by gaining access to every data point they need. T

    Users
    No information available
    Industries
    • Consumer Goods
    Market Segment
    • 57% Enterprise
    • 31% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • PriceSpider Where to Buy Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    14
    Customer Support
    12
    Helpful
    11
    Customer Experience
    7
    Implementation Ease
    5
    Cons
    Access Limitations
    4
    Lack of Customization
    3
    Limitations
    3
    Limited Customization
    3
    Missing Features
    3
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • PriceSpider Where to Buy features and usability ratings that predict user satisfaction
    9.4
    Has the product been a good partner in doing business?
    Average: 9.1
    7.7
    Reports
    Average: 8.6
    8.1
    Campaign Tracking
    Average: 8.2
    7.9
    Web Analytics
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    PriceSpider
    Company Website
    Year Founded
    2004
    HQ Location
    Irvine, CA
    Twitter
    @PriceSpider
    985 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    244 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

They say you have to crawl before you can walk. But with PriceSpider’s proprietary crawl tech, brands sprint toward higher revenue and profit margins by gaining access to every data point they need. T

Users
No information available
Industries
  • Consumer Goods
Market Segment
  • 57% Enterprise
  • 31% Mid-Market
PriceSpider Where to Buy Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
14
Customer Support
12
Helpful
11
Customer Experience
7
Implementation Ease
5
Cons
Access Limitations
4
Lack of Customization
3
Limitations
3
Limited Customization
3
Missing Features
3
PriceSpider Where to Buy features and usability ratings that predict user satisfaction
9.4
Has the product been a good partner in doing business?
Average: 9.1
7.7
Reports
Average: 8.6
8.1
Campaign Tracking
Average: 8.2
7.9
Web Analytics
Average: 8.5
Seller Details
Seller
PriceSpider
Company Website
Year Founded
2004
HQ Location
Irvine, CA
Twitter
@PriceSpider
985 Twitter followers
LinkedIn® Page
www.linkedin.com
244 employees on LinkedIn®
Get a quote
Lucky Orange
(294)4.6 out of 5
Save to My Lists
DealsSpecial offer!
30% off: $55.30 per month
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Lucky Orange is a type of conversion rate optimization (CRO) solution designed to help users understand the behavior of their website visitors and identify the reasons behind traffic that does not con

    Users
    • Owner
    • CEO
    Industries
    • Retail
    • Marketing and Advertising
    Market Segment
    • 84% Small-Business
    • 13% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Lucky Orange Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    72
    Insights
    66
    Session Replay
    42
    User Insights
    41
    Easy Setup
    40
    Cons
    Data Inaccuracy
    18
    Recording Issues
    17
    Expensive
    16
    Missing Features
    14
    Slow Loading
    14
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Lucky Orange features and usability ratings that predict user satisfaction
    9.2
    Has the product been a good partner in doing business?
    Average: 9.1
    8.5
    Reports
    Average: 8.6
    7.9
    Campaign Tracking
    Average: 8.2
    8.6
    Web Analytics
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Lucky Orange
    Company Website
    Year Founded
    2012
    HQ Location
    Overland Park, KS
    Twitter
    @luckyorange
    10,800 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    22 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Lucky Orange is a type of conversion rate optimization (CRO) solution designed to help users understand the behavior of their website visitors and identify the reasons behind traffic that does not con

Users
  • Owner
  • CEO
Industries
  • Retail
  • Marketing and Advertising
Market Segment
  • 84% Small-Business
  • 13% Mid-Market
Lucky Orange Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
72
Insights
66
Session Replay
42
User Insights
41
Easy Setup
40
Cons
Data Inaccuracy
18
Recording Issues
17
Expensive
16
Missing Features
14
Slow Loading
14
Lucky Orange features and usability ratings that predict user satisfaction
9.2
Has the product been a good partner in doing business?
Average: 9.1
8.5
Reports
Average: 8.6
7.9
Campaign Tracking
Average: 8.2
8.6
Web Analytics
Average: 8.5
Seller Details
Seller
Lucky Orange
Company Website
Year Founded
2012
HQ Location
Overland Park, KS
Twitter
@luckyorange
10,800 Twitter followers
LinkedIn® Page
www.linkedin.com
22 employees on LinkedIn®
Metorik
(11)4.8 out of 5
6th Easiest To Use in E-Commerce Analytics software
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Established in 2016 and Based in Melbourne Australia, Metorik is an eCommerce Reporting and Email Automation tool loved by tens of thousands of Shopify & WooCommerce store owners, worldwide. In j

    Users
    No information available
    Industries
    No information available
    Market Segment
    • 91% Small-Business
    • 9% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Metorik Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    4
    Comprehensive
    2
    Customer Understanding
    2
    Efficiency
    2
    Helpful
    2
    Cons
    This product has not yet received any negative sentiments.
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Metorik features and usability ratings that predict user satisfaction
    10.0
    Has the product been a good partner in doing business?
    Average: 9.1
    9.8
    Reports
    Average: 8.6
    9.0
    Campaign Tracking
    Average: 8.2
    8.8
    Web Analytics
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Metorik
    Year Founded
    2016
    HQ Location
    Melbourne, AU
    Twitter
    @metorikhq
    1,179 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    4 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Established in 2016 and Based in Melbourne Australia, Metorik is an eCommerce Reporting and Email Automation tool loved by tens of thousands of Shopify & WooCommerce store owners, worldwide. In j

Users
No information available
Industries
No information available
Market Segment
  • 91% Small-Business
  • 9% Mid-Market
Metorik Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
4
Comprehensive
2
Customer Understanding
2
Efficiency
2
Helpful
2
Cons
This product has not yet received any negative sentiments.
Metorik features and usability ratings that predict user satisfaction
10.0
Has the product been a good partner in doing business?
Average: 9.1
9.8
Reports
Average: 8.6
9.0
Campaign Tracking
Average: 8.2
8.8
Web Analytics
Average: 8.5
Seller Details
Seller
Metorik
Year Founded
2016
HQ Location
Melbourne, AU
Twitter
@metorikhq
1,179 Twitter followers
LinkedIn® Page
www.linkedin.com
4 employees on LinkedIn®
Read Metorik Reviews
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E-Commerce Analytics Topics

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Learn More About E-Commerce Analytics Software

What is E-Commerce Analytics Software?

Most businesses thrive on data. E-commerce businesses especially can benefit from tools capable of analyzing real-time data, as these solutions help e-commerce stores identify exactly which products sell best, who their customers are, and which aspects of their website attract the most attention and have the best conversion rates. By combining aspects of big data analytics and a web analytics tool, business owners can get a complete view of their e-commerce business and how it is performing at a variety of levels.

By integrating with an e-commerce platform, e-commerce analytics software can gather data from marketing campaigns, email campaigns, live chat, and other data sources related to the e-commerce store itself. With these reports, business owners can obtain actionable insights to help them improve their business and invest in the strategies that are working.

Key Benefits of E-Commerce Analytics Software

  • Real-time data from a variety of sources related to an e-commerce business
  • Insight into customer behavior and demographics
  • Website data based on how users interact with the e-commerce store itself
  • Data to help refine personalization algorithms to better cater to individual customers

Why Use E-Commerce Analytics Software?

Digital businesses have so much ready access to data that it’s almost silly not to take advantage of it. Since online businesses like e-commerce stores run completely on a variety of software solutions, an analytics solution can easily integrate with and leverage all this data.

Customer analytics — Businesses can’t exist without customers, and insights into the customer journey, average conversion rate, and purchasing habits are crucial for an e-commerce website. E-commerce analytics software can use customer and purchase data to compile a complete picture of who a business’ customers are and what they are purchasing. Businesses might even be able to gain insight into what time of day customers are most active and when is the best time to introduce new products and offers.

Business intelligence — Insight into sales and various campaigns are a must for any global e-commerce business. Knowing how the business is performing as a whole and what needs improvement can be invaluable, especially when decisions can affect the entirety of the business. Business intelligence can help e-commerce stores refine their inventory and other business strategies to optimize revenue.

Marketing analytics — Using digital analytics tools can help determine which marketing efforts are successful (and which aren't) by tracking where customers are coming from and which offers they may have interacted with. These tools may integrate with social media or email marketing tools to track the success of these efforts. E-commerce analytics can also help with A/B testing the e-commerce website by tracking users’ interactions with the site and noting which iteration has the best conversion rate.

Who Uses E-Commerce Analytics Software?

E-commerce business owners — Any business owner can benefit from any and all insights into their business. E-commerce business owners, particularly, can use e-commerce analytics to measure the success of specific inventory, which strategies convert the most customers, and who their customers are. Armed with this information, business owners can focus their efforts on their true audience and eliminate or reduce aspects of their business that aren’t performing well. They can also use these insights to attract new customers or cater to customers who need more than they can currently provide.

Website developers — Website developers can use e-commerce analytics software to create or refine an online store that maximizes usability and customer conversion. By collecting a variety of digital data, e-commerce analytics can track users of the site and how they interact with it. This can help developers create clear pathways and streamlined experiences so customers never feel lost or confused. Any hiccup in the process can cause customers to abandon their cart and leave the site, essentially losing a sale. The easier it is to make a purchase, the more likely users will be to do so.

Marketers — Digital analytics are also extremely useful for marketers trying to create a brand presence. By tracking how customers arrive at the e-commerce store, marketers can determine which channels are most successful at generating traffic. They can also see customer demographics and which products are most popular in order to create targeted marketing materials.

E-Commerce Analytics Software Features

Reports — Reports are the main function of any analytics software, since the analysis of data needs to be presented in a digestible fashion to use it effectively. These reports can often be customized to a specific user’s needs based on the data gathered. Multiple reports can provide a wide variety of insight into the business’ performance.

Integrations — E-commerce analytics tools often collect data from e-commerce platforms and other software used by e-commerce businesses. By integrating with these tools, e-commerce analytics software can easily have access to the data needed for reports and even analyze data in real time. Integrations can also help analytics tools create recurring reports with little to no input from the user.

Dashboards — Dashboards provide a means to see a wide variety of information presented in one place. This can make it easy to quickly see if the business is performing well or if there is a problem with minimal digging. Saved reports and real-time data can be checked at a glance so problems can be addressed immediately.

Web analytics — Web analytics show the performance of the e-commerce website itself, tracking traffic, visitor behavior, and SERP ranking. If the website isn’t performing well, customers will not be able to find the store or effectively make a purchase. A successful e-commerce store must first be a successful website, and these features help achieve that.

Campaign tracking — A good way to get the word out about an e-commerce brand is to create social media, email, or other digital marketing campaigns. By integrating those efforts with e-commerce analytics tools, users can see which campaigns are most successful and what kind of customers are responding to which efforts. This can help refine future campaigns and target efforts to specific demographics.

Product analytics — The ability to see the success of individual products can be invaluable for an e-commerce store that offers a wide range of items. Individual product metrics can not only show how well a specific item is selling but also who is buying that product and other useful information to determine if it is worth carrying.