Market Research Companies Resources
Glossary Terms, Discussions, and Reports to expand your knowledge on Market Research Companies
Resource pages are designed to give you a cross-section of information we have on specific categories. You'll find feature definitions, discussions from users like you, and reports from industry data.
Market Research Companies Glossary Terms
User personas are profiles representing a target user audience of a product or service. Learn how businesses can use personas to improve user experience.
by Holly Landis
Buyer personas are fictional profiles created using customer data to help marketers focus their messaging. Learn about creating and using buyer personas.
by Holly Landis
