928 Invoca Reviews
Invoca is user-friendly, easy to use, and provides great service. We use Invoca to track calls and leverage call analytics to modify marketing projects, optimize our paid media spend and monitor our sales force performance. The AI features they have created are game changing for our analysts. The insights we are gathering are changing the way we do business and streamlining our marketing initiatives like never before. Review collected by and hosted on G2.com.
Currently I waiting for enhancments to the SalesForce API, some of this is out of Invoca's control. Review collected by and hosted on G2.com.
After a brief training in platform by their incredibly helpful reps, the platform is easy to navigate. The dashboards are incredibly helpful at a quick glance, while the reporting helps me get the granular detail I often need when observing performance. Review collected by and hosted on G2.com.
The integration with Google Ads is helpful, but there isn't a one- to-one information import between platforms, so I miss some campaign, ad group and keyword data that should be pulling through. Review collected by and hosted on G2.com.
The Invoca platform is simple enough to use - the learning curve is minimal, and we were able to get up-and-running very quickly. The account team is fantastic and responds to emails in a timely fashion. The integrations between Invoca and Google Ads + SA360 work well and are especially useful for reporting and campaign optimizations. Review collected by and hosted on G2.com.
The reporting tools can be a bit clunky. We have not found a way to have collaborative custom reports in-platform, as each one can only be viewed by the individual owner and can be only shared out (not editable). Also, you have to wait for an email link to download any reports/data rather than it going straight to your computer's files. Deeper integration with Microsoft Search Ads would be nice as well. Review collected by and hosted on G2.com.
Invoca has been a game-changer for us to track campaign performance in terms of driving phone call leads. By connecting Invoca and Google Ads data, we know what campaigns are driving our sales-related calls, compared with support-related calls. Their call transciption capability also enables us to analyze the calls and derive actionable insights, like discovering commonly asked questions for content creation on our website. We are now undertaking a trial on call leads coming from organic traffic, and the support they offered during the trial was exceptional. Review collected by and hosted on G2.com.
It was a little expensive to use Invoca, but it was worth the penny to measure the campaign effectiveness when your organization spends a lot on campaigns. Review collected by and hosted on G2.com.
Our experience with Invoca has been exceptional (especially for our transition & implementation). Our transition from DialogTech was seamless & quick (considering the massive undertaking that it was). We use Invoca on a large scale - we have thousands of end users & locations accessing their accounts on a daily basis. It's easy to consume the data and information Invoca provides and has significantly improved our productivity in several departments (Marketing, Business Intelligence, Data Analytics). The call tracking is accurate and the call analytics + reporting are detailed. Invoca has been an extremely valuable asset to our business and we highly recommend it to other companies searching for a reliable call tracking solution. Review collected by and hosted on G2.com.
Invoca can be complex and technical (in our use case), an requires a deep understanding of layers of knowledge that build upon eachother. As a result of this, we have had to develop custom documentation that is tailored to the needs of our end users (that helps them to navigate and comprehend some of the more advanced aspects of Invoca). However, our use case is very specific and specialized! Invoca has fully supported us and we have used their existing documentation to supplement our own.
(This need for specialized documentation is specific to our own use case and they have been very supportive throughout). Review collected by and hosted on G2.com.
That it provides us with marketing-driven call tracking, while simultaneously taking our institution's privacy concerns into account. Review collected by and hosted on G2.com.
Platform training videos/documentation and the terminology (invoca campaign vs our own marketing campaign) being used can be a little clunky/confusing. Review collected by and hosted on G2.com.
The data real-time availability for immediate filter and analysis. Account support is amazing and a wealth of knowledge and support. Review collected by and hosted on G2.com.
A bit harder for us to tie caller to orders. Not necessarily just an Invoca issue, its also the system architecture. Review collected by and hosted on G2.com.
It's a very powerful, reliable platform that we rely on daily to route customer calls to our business. The Invoca team, and especially Suzanne Newhouse our Customer Success Executive, is highly supportive and informed. Review collected by and hosted on G2.com.
The fact that you can only "pause" campaigns that you no longer use. You can't delete them. It's a bit "untidy". Review collected by and hosted on G2.com.
What I value most about Invoca is their team's promptness in addressing inquiries and their commitment to supporting our company by suggesting tools they believe will benefit our department. Whenever we have questions or require assistance, they are readily available to hop on a call and provide quick help. Review collected by and hosted on G2.com.
Nothing at this time! I appreciate all of what you do! Review collected by and hosted on G2.com.
Ease of Use and Implementation and easy to navigate the UI. Review collected by and hosted on G2.com.
session_id is not a built in parameter for the GA4 connection to attribute to Session Channel Attribution Reports in GA4. Review collected by and hosted on G2.com.
