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Morningstar Direct Advisory Suite (formerly Advisor Workstation) Reviews & Product Details

Morningstar Direct Advisory Suite (formerly Advisor Workstation) Overview

What is Morningstar Direct Advisory Suite (formerly Advisor Workstation)?

Morningstar Direct Advisory Suite is a comprehensive software solution designed to assist financial advisors in delivering effective investment advice and managing client relationships. This connected suite of tools encompasses various functionalities, including proposal creation, investment research, and investment planning, all tailored to enhance the advisory process. By integrating these capabilities, the suite enables advisors to streamline their workflows and focus on providing high-quality service to their clients. The target audience for Morningstar Direct Advisory Suite includes financial advisors, advisory firms, and investment professionals seeking to optimize their advisory practices. The suite is particularly beneficial for those looking to improve client engagement and trust through informed decision-making and personalized investment strategies. With its robust features, the suite addresses the specific needs of advisors who aim to navigate the complexities of compliance while still prioritizing client relationships and business growth. Key features of the Morningstar Direct Advisory Suite include advanced investment research tools that provide in-depth analysis and insights into various asset classes and investment products. Advisors can leverage these tools to create tailored proposals that resonate with clients' financial goals and risk tolerance. Additionally, the investment planning capabilities allow for comprehensive assessments of clients' portfolios, enabling advisors to make data-driven recommendations that align with their clients' long-term objectives. This holistic approach not only enhances the advisor-client relationship but also fosters a sense of trust and transparency. Moreover, the suite offers compliance support to help advisors meet regulatory requirements efficiently. By automating certain processes and providing resources for compliance management, the Morningstar Direct Advisory Suite allows advisors to dedicate more time to building relationships and serving their clients. This balance of efficiency and personalized service is crucial for advisory firms looking to thrive in a competitive landscape. In summary, the Morningstar Direct Advisory Suite stands out as a versatile solution that empowers financial advisors to deliver exceptional advice while managing the complexities of their practice. By combining research, planning, and proposal tools into one cohesive platform, it provides a strong foundation for advisors to grow their businesses and help investors achieve their financial goals.

Morningstar Direct Advisory Suite (formerly Advisor Workstation) Details
Product Website
Languages Supported
English, French
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Product Description

Built for productivity, Direct Advisory Suite (formerly Advisor Workstation) supports advisors with the latest Morningstar investment data, tools, and reports to serve existing clients and generate new business. Seamless integration with popular advisor systems automatically brings in current client and account data for the clearest view of your book of business.

How do you position yourself against your competitors?

Direct Advisory Suite (formerly Advisor Workstation) stands apart because it provides best-in-class experiences and capabilities across the advisory cycle, from prospecting to planning to maintenance.


Seller

Morningstar

Description

Portfolio Management: Morningstar lets you create, edit, and analyze portfolios quickly and efficiently using a clear, intuitive interface.

Portfolio Marketing: Tell your stories using Morningstar data and analytics to distill complex investment information into clear, custom-branded reports, product-comparisons, and presentations.

Due Diligence: See how you’re doing, how others match up, and which investments are best in class. Create streamlined, automated, and easy-to-read performance reports, so you never lose track of your place in the world.

Data and Research: See the markets through thousands of different lenses, including exclusive Morningstar datapoints such as Analyst ratings, fund flow data, and firm diversity data to find investments that fuel your strategies.  

And More: From asset allocation and investment selection to advanced analytics and pre-built data sets, Direct is the industry standard.

Overview Provided by:

Morningstar Direct Advisory Suite (formerly Advisor Workstation) Integrations

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Verified by Morningstar Direct Advisory Suite (formerly Advisor Workstation)

Recent Morningstar Direct Advisory Suite (formerly Advisor Workstation) Reviews

James T.
JT
James T.Small-Business (50 or fewer emp.)
4.0 out of 5
"Investment Advisor"
The ease of use and the many available tools to aid in the recommendation process.
Verified User
I
Verified UserSmall-Business (50 or fewer emp.)
3.5 out of 5
"Investment Manager"
comprehensive evaluation of funds and etfs
Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
5.0 out of 5
"Valuable for my RIA"
The best features of Advisor workstation are its screener tool to help screen for specific criteria and the Find alternative investments feature. I...

Pricing Insights

Averages based on real user reviews.

Time to Implement

1 month

Return on Investment

10 months

Average Discount

7%

Perceived Cost

$$$$$
View More Pricing Information

Morningstar Direct Advisory Suite (formerly Advisor Workstation) Media

Morningstar Direct Advisory Suite (formerly Advisor Workstation) Demo - Home Screen
Customize your homepage with the data most important to you and expand your potential for growth.
Morningstar Direct Advisory Suite (formerly Advisor Workstation) Demo - Portfolio Comparison
Build trust with FINRA-reviewed reports backed by our independent research.
Morningstar Direct Advisory Suite (formerly Advisor Workstation) Demo - Hypothetical
Show what your advice can do with hypothetical reporting.
Morningstar Direct Advisory Suite (formerly Advisor Workstation) Demo - Investment Proposal Tool
Build investment proposals that help clients reach their goals.
Morningstar Direct Advisory Suite (formerly Advisor Workstation) Demo - Analyst Research with Video
Back your investment proposals with the same data and insight that our global analysts use to follow the market by accessing videos, reports, and more on thousands of stocks, ETFs, funds, and IPOs.
Morningstar Direct Advisory Suite (formerly Advisor Workstation) Demo - Research Universe with Screener
Screen and evaluate multiple security types to find investments that fit, spot market trends, and build model portfolios using our research and analytics.

Official Downloads

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225 Morningstar Direct Advisory Suite (formerly Advisor Workstation) Reviews

4.1 out of 5
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Morningstar Direct Advisory Suite (formerly Advisor Workstation) Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons
G2 reviews are authentic and verified.
Geoffrey K.
GK
Financial Advisor / Registerd Rep
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
What do you like best about Morningstar Direct Advisory Suite (formerly Advisor Workstation)?

I have been using Morningstar since their information was available on floppy disks. The information has gotten better and better. Analyst ratings have helped me take business from other Advisors who have chosen negative or neutral analyst reviews. People like to know that their advisor is putting them in well-rated investments.

Customer service is excellent. They have helped me manage custom sorts and reports.

I use it every day, multiple times during the day. Review collected by and hosted on G2.com.

What do you dislike about Morningstar Direct Advisory Suite (formerly Advisor Workstation)?

My only issue is with the drop down menus. The subcategories are in no particular order. Would be nice if they were in alphabetical order. This is an issue since I have been using the product and it has only gotten worse as more information has been added. Review collected by and hosted on G2.com.

What problems is Morningstar Direct Advisory Suite (formerly Advisor Workstation) solving and how is that benefiting you?

Makes it easy for me to compare what other advisors have in clients portfolios and how I can make their portfolio better Review collected by and hosted on G2.com.

JS
Financial Advisor
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Morningstar Direct Advisory Suite (formerly Advisor Workstation)?

I like the granular detail that is available in Morningstar. The tools available to search based on a given set of criteria is excellent. I use it almost every single day. Review collected by and hosted on G2.com.

What do you dislike about Morningstar Direct Advisory Suite (formerly Advisor Workstation)?

The fees. I feel that the $186.75 being charged to each advisor / LPL branch is excessive. With over 29,000 LPL advisors it seems that my firm would or at least should be offered much more favorable rates. My questions is, how much is Edward Jones paying for each of their 20,000 advisors. I worked there for 7 years and one thing that I learned is that they negotiate their suppliers down to the bare bones. If you were to ask me what a fair subscription rate would be, my answer would be about 50% of the current rate, or $95. Review collected by and hosted on G2.com.

What problems is Morningstar Direct Advisory Suite (formerly Advisor Workstation) solving and how is that benefiting you?

Researching funds with particular criteria and portfolio construction Review collected by and hosted on G2.com.

DP
Branch Manager, Financial Consultant
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Morningstar Direct Advisory Suite (formerly Advisor Workstation)?

Customer Support.

Integration -- Link to my client data base at Raymond James.

Number of Features. Review collected by and hosted on G2.com.

What do you dislike about Morningstar Direct Advisory Suite (formerly Advisor Workstation)?

You do NOT take "Information Ratio" into account within your metrics.

Not very intuitive to use. Review collected by and hosted on G2.com.

What problems is Morningstar Direct Advisory Suite (formerly Advisor Workstation) solving and how is that benefiting you?

I have not used MorningStar in over one year.

I tried to cancel my service -- but was denied.

Below is a sample of cancellation terms by Adobe Software,

"cancelation terms" that are quite common within the industry:

[ Your renewal notice

Your annual subscription will renew automatically on 10-April-2025 (PT). The renewal details are outlined below.

You will be charged US$155.88 (plus applicable taxes) annually. Your subscription will automatically renew annually until you cancel (price subject to change).

Cancel anytime via Adobe Account or Customer Support. ]

Although you bill me monthly, the annual terms of your agreement

that are buried in the fine print of your "terms" only allow for cancellation

right before the renewal date -- very bad for your business!!!! Review collected by and hosted on G2.com.

Verified User in Financial Services
UF
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
Rating Updated ()
What do you like best about Morningstar Direct Advisory Suite (formerly Advisor Workstation)?

I have used Morningstar Advisor Workstation for several years now and it has been very helpful in my advisory practice. Advisor workstation has so many features but the ones I use most are the hypothetical illustrations to review prospects portfolios and the portfolio reports to generate reports for current client. The hypothetical & portfolio reports give you so much data in a clear and concise format that is easy to present to clients. There is also great research on mutual funds that I frequently utilize. Review collected by and hosted on G2.com.

What do you dislike about Morningstar Direct Advisory Suite (formerly Advisor Workstation)?

One of the only downsides I have found to advisor access is within the hypothetical illustrations, they only allow 40 positions. This is typically enough but on occasion I run into prospects with more than 40 holdings and I will have to use proxies for small holdings. Review collected by and hosted on G2.com.

What problems is Morningstar Direct Advisory Suite (formerly Advisor Workstation) solving and how is that benefiting you?

Morningstar Advisor Workstation is the primary reporting software we use for reviewing prospect portfolios and our clients outside investment accounts. This software is super helpful and gives a detailed breakdown of sectors, geographic exposure, growth vs value, beta, std dev and any other factors that would be useful in reviews with clients. It is also well organized and I get compliments from prospects constantly about how professional our booklets look, Review collected by and hosted on G2.com.

Verified User in Financial Services
UF
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Morningstar Direct Advisory Suite (formerly Advisor Workstation)?

One of the biggest upsides of using Morningstar Advisor Workstation is the breadth of information that can be found on the platform. Morningstar always provides the data that our firm is looking for whether it is information on the holdings of a mutual fund, a client's portfolio risk score, or historical returns on a security. There are also a lot of ways to customize the way that you find and sort data. Our firm has been able to create custom views in order to display the information that we feel is most relevant when running searches which saves us time. Review collected by and hosted on G2.com.

What do you dislike about Morningstar Direct Advisory Suite (formerly Advisor Workstation)?

Something that has been challenging for our firm when using Morningstar Advisor Workstation is it has been difficult to get a hold of the customer service/support team when we have a question or issue. Occasionally it takes several email/phone call reminders to them before we hear back from a member of the team. They do provide great informational webinars and other training resources that is helpful, but when an issue arises that has no outstanding solution it can be challenging to reach a team member. Review collected by and hosted on G2.com.

What problems is Morningstar Direct Advisory Suite (formerly Advisor Workstation) solving and how is that benefiting you?

Morningstar Advisor Workstation is helping to optimize our clients' portfolios more efficiently by allowing us to run comparisons of funds and strategies to existing holdings in an account. This helps to improve client's overall portfolio while maintaining their comfortability in investing and risk taking. Review collected by and hosted on G2.com.

Verified User in Financial Services
UF
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
What do you like best about Morningstar Direct Advisory Suite (formerly Advisor Workstation)?

Morningstar provides a great deal of good information for back testing portfolios and ideas. I feel their hypothetical scenario builder is their best feature which allows me to build client portfolios and then back test them for as far back as data is available. I love the integration of the modern portfolio theory statics into portfolios extending 3 years and beyond as a way of gauging alpha and beta on portfolios. I also like their Portfolio X-Ray feature that tells me how concentrated client portfolios are in any one security across the holdings of that portfolio. Its current integration into the LPL system universe is an added bonus. I use the platform multiple times a week and extensively during macro portfolio reviews. The ability to have access to Morningstar analyst reports also represents a nice feature as well! Review collected by and hosted on G2.com.

What do you dislike about Morningstar Direct Advisory Suite (formerly Advisor Workstation)?

Sometimes the workstation navigation can be a bit "clunky" and though I love its hypothetical report builder, it lacks some deeper ratios such as information ratio, sortino ratio, etc that other software tools provide. Additionally, changing investments or investment percentages can be a bit cumbersome due to the amount of steps involved. Additionally, while Morningstar has investment data for many years back, most reports only limit you to 1, 3, 5, or 10 year information. Sometimes, I would like to see how the fund performed in the 2000 stock crash, etc... Review collected by and hosted on G2.com.

What problems is Morningstar Direct Advisory Suite (formerly Advisor Workstation) solving and how is that benefiting you?

Back testing! The ability to model investment ideas has given our office a competitive advantage over teams reliant on stock portfolios. Advisor workstation allows for more customization of portfolios and gives insight into holdings, risks, etc. Review collected by and hosted on G2.com.

Verified User in Investment Management
UI
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
What do you like best about Morningstar Direct Advisory Suite (formerly Advisor Workstation)?

The content is top notch. The information available is very valuable and useful in my day to day operation Review collected by and hosted on G2.com.

What do you dislike about Morningstar Direct Advisory Suite (formerly Advisor Workstation)?

The best potential feature for me in my use case is to import statements through the mobile app by picture. The potential time savings here is huge. With that said the feature is hit or miss and doesn't always work as advertised, often missing positions. I also find that the search functionality in the research tab can be hard to use. Model portfolios or investments I am analyzing through Envestnet may have slightly different names across platforms (Blackrock 90/10 ETF Model Portfolio in Envestnet, same portfolio in Morningstar is Blackrock MP 90/10 ETF). Incorporating a search function that would allow a user to search pieces of the title without getting it exactly right would be helpful (allowing me to search using quotation marks for title for example "Blackrock"&"90/10" or "Blackrock","90/10") Review collected by and hosted on G2.com.

What problems is Morningstar Direct Advisory Suite (formerly Advisor Workstation) solving and how is that benefiting you?

Finding alternatives to a fund using the comparable feature. Statement import using the mobile app, detailed analysis of client portfolio's using the report feature. Review collected by and hosted on G2.com.

B. Ashley M.
BM
LPL Financial Advisor
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Morningstar Direct Advisory Suite (formerly Advisor Workstation)?

The most helpful is the ease in which I can pull together investment information. The research is exactly what I need as an advisor. I think it provides good information with proposals as well. It is a good piece of my value add to customers. I use it often. Review collected by and hosted on G2.com.

What do you dislike about Morningstar Direct Advisory Suite (formerly Advisor Workstation)?

I think some of the setting up of proposals can be clunky at times. I don't like how I cannot print a summary for a client and I have to do each account. Review collected by and hosted on G2.com.

What problems is Morningstar Direct Advisory Suite (formerly Advisor Workstation) solving and how is that benefiting you?

It solves how to summarize portfolios for clients and it brings top notch research for clients. Review collected by and hosted on G2.com.

Verified User in Financial Services
UF
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
What do you like best about Morningstar Direct Advisory Suite (formerly Advisor Workstation)?

Quality of data and the huge universe of holdings. Morningstar is well known to many individual investors who have developed a great deal of trust in the brand. Review collected by and hosted on G2.com.

What do you dislike about Morningstar Direct Advisory Suite (formerly Advisor Workstation)?

Some of the menu functions, particularly in research are inconvenient; seems to me that one should be able to search for any investment, without having to go thru the additional step of separating the universe into either funds or etfs. The data sets for SD and correlations offer only 3 and 10 year information. Correlations, SD, Beta and Alpha are much more fluid and a shorter timeframe offers some better insight for those who are more tactical in their approach. Review collected by and hosted on G2.com.

What problems is Morningstar Direct Advisory Suite (formerly Advisor Workstation) solving and how is that benefiting you?

Helps with client and advisor confidence in Mstar as a data source Review collected by and hosted on G2.com.

Michael C.
MC
Financial Planner, Registered Principal
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
Rating Updated ()
What do you like best about Morningstar Direct Advisory Suite (formerly Advisor Workstation)?

The breadth of the funds/stocks/etf's, etc. that are reviewed. It is nice to compare similar issues. The data sheets on individual funds are well stuctured and easy to understand. Most of the hypotheticalo portfolio information (such as the stock intersection and the risk/reward scatterplots) are very useful in helping construct the most appropriate portfolios for a given client. Review collected by and hosted on G2.com.

What do you dislike about Morningstar Direct Advisory Suite (formerly Advisor Workstation)?

The over-abundance of disclosures, the constant presentations of "here's an example of how the world can end" and "here's how much it would cost you if you got charged an unrealistic, irrelevant amount". Customer support and account executives are EXTREMELY difficult to contact. In a typical mutual fund-only hypothetical the disclosures will be at least fifty pages. Review collected by and hosted on G2.com.

What problems is Morningstar Direct Advisory Suite (formerly Advisor Workstation) solving and how is that benefiting you?

It helps sort through the myriad of funds. The data sheets on individual funds are well stuctured and easy to understand. Most of the hypothetical portfolio information (such as the stock intersection and the risk/reward scatterplots) are very useful in helping construct the most appropriate portfolios for a given client. Review collected by and hosted on G2.com.