First Insight is a technology company specializing in predictive analytics solutions for the retail and manufacturing industries. They offer a platform that helps businesses make data-driven decisions by providing insights into customer preferences and product performance. Their services aim to enhance product design, selection, pricing, and marketing strategies by leveraging consumer-driven data. The platform utilizes advanced algorithms and machine learning to deliver actionable insights, thereby enabling companies to increase their return on investment and reduce the risk associated with new product introductions. First Insight is focused on improving business outcomes by aligning product offerings with consumer demands.