Much easier to use than StackAdapt, and it has a very nice visual interface.

The customer journey flow to programmatic is very unique to the industry. In my client industry, we focus on the donors. So everything we build is around the donor. And Illumin allows us to build a journey within Programmatic, email & social paid media execution to introduce our client's missions to potential new donors, bring them through to engagement, and lastly, to conversion and the donation ask all within a single integrated campaign build. The setup is mostly intuitive (with some nuances). But because the actual campaign build is all drag & drop, that is fairly simple and intuitive. The team has been great to work with. We opted to take advantage of the managed-to-self-executed path. It was great as they hand-held us through our first campaign build and also there every step of the way for our second (even though we are doing the steps, they're making sure we're doing them correctly & walking us through how to fix any errors). I love this because I am a learn-by-doing kind of person. We ran one 2-month test campaign for proof of concept and are currently building out a second, much larger campaign. Even though we had issues with our first execution (no fault of Illumin - a third-party partner of ours failed to implement pixels), we see strong potential with this product for other clients.

The different tactics that can be applied within the same campaign allow for variations in CPM or fixed or variable purchase types, and based on what I consider optimal for my campaign, I can optimize accordingly.