As a B2B marketer, Madison Logic has been a game-changer for our ABM strategy. We were struggling to really pinpoint who to go after and how to get sales the insights they needed. Madison Logic changed that. What I Like Best: - Intent Data is Gold: This is huge. We can actually see what accounts are actively researching our solutions, allowing us to target precisely. No more guessing! - Multi-Channel Power: It's fantastic to orchestrate campaigns across so many channels – from content syndication to display and even CTV. We're hitting our target accounts everywhere they are. - Sales Alignment is Real: This is probably my favorite part. Sales gets real-time alerts on account activity, so they're always reaching out when the iron's hot. It's truly helped us bridge the gap between our teams. - Measurable Results: We're finally able to really prove ROI and see how our ABM efforts are contributing to pipeline. If you're serious about ABM and want to see actual alignment between your marketing and sales teams, you need to check out Madison Logic. It's an investment, but the ability to focus on in-market accounts and accelerate deal cycles is worth it.

MLP is easy to use and provides key information on a single screen

Allows us to make real time media decisions and optimizations. Downloadable data makes it particularly user-friendly.