The seeding feature is most useful and most used feature that is used in our dev process. We use the seedinf feature almost daily to populate or dev orgs with data, significantly improving the working and testing environments for our devs. With Salesforces copy org feature, it is really easy to deploy new sandboxes with data. Owns customer support is always quick to respond, follow-up and care about our questions and issues.

We love all the products we use (backup, archive, replicate, most recently Secure, and seeding/anonymization). Each niche application provides their own specialized function to our business operation and continuity plan. We've most recently been heavily engaged in Secure to optimize our org (data classification, security risks, profiles & permission sets review, etc.). Without it, each project would be immensely more time consuming/research oriented. Customer support has always been top tier (contract level) with immediate and quick responses. With our TAM utilization, we've been able to really engage and further enhance our use of the project suite. We're looking forward to further engagement to optimize our org w/ all the applications provided.

Using OwnBack up is such an easy process. I use the backup function for Salesforce data and Sandbox seeding.