Awin Reviews & Product Details

Awin Overview

What is Awin?

Infinite partnerships, simply enabled. Our global affiliate marketing platform empowers advertisers and publishers of all sizes to grow their businesses online. We help brands of every size to partner with a diverse range publishers, targeting the customers you want to reach. Brands and businesses selling products or services online can seamlessly leverage engaged consumer audiences to grow sales, expand customer reach and strengthen their brand via the Awin platform. With ShareASale and Commission Factory, Awin’s global affiliate platform is powered by 17 offices worldwide, over 1,400 employees, 1 million publishers and 30,000 advertisers. Awin generated €17.5bn in revenue for its advertisers and €1.3bn for its publishers in the last financial year.

Awin Details
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Languages Supported
German, English, French, Italian, Dutch, Polish, Portuguese, Spanish, Swedish
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Product Description

Grow your business with a global affiliate marketing network that delivers marketing solutions for advertisers, agencies and publishers around the world.


Seller

Awin

Description

With twenty years of experience, our network offers a global community of people, technology and business intelligence insights. No matter what type of partner, level of service, or tools your business needs, Awin provides solutions to drive sustainable growth.Part of the Axel Springer and United Internet Groups, with ShareASale and Commission Factory, Awin’s global affiliate network is powered by 17 offices worldwide, over 1,400 employees, 1 million publishers and 30,000 advertisers.Connecting businesses with customers around the world across the retail, telecommunications, travel and finance verticals, Awin generated €17 billion in revenue for its advertisers and €1.3 billion for its publishers in the last financial year.At Awin, we welcome, support and celebrate differences in thinking. Diversity brings great minds to the business, and feeling included keeps people here. We support our people in bringing their background, identity and experiences to work and are committed to staff wellbeing. If you are applying for a job at Awin, and need reasonable accommodation at any point in the application or interview process, please let us know.

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Awin Integrations

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Recent Awin Reviews

Raghvendra R.
RR
Raghvendra R.Small-Business (50 or fewer emp.)
5.0 out of 5
"Grow as an Affiliate advertisers and Publishers with Awin"
As I use Awin for affiliate marketing and interacting with partners I can say Awin is very easy to use, easy to implement and the number of its fea...
EP
Emma P.Small-Business (50 or fewer emp.)
4.0 out of 5
"Most user friendly Affiliate Network have ever used"
The platform itself I super clear and user friendly, very easy to find the insights we are looking for and the suggested partners buy KPI is great!...
Verified User
U
Verified UserMid-Market (51-1000 emp.)
4.0 out of 5
"Major Affiliate network"
I've been working as an advertiser with different networks and Awin for the last 8 years and Awin has always been #1 in both the US and Europe in t...

Awin Media

Awin Demo - Advertiser Dashboard
The dashboard gives advertisers a summary of the activity on their account over the last month, as well as a list of tasks for them to perform to keep their account running smoothly.
Awin Demo - Opportunity Marketplace
Awin's Opportunity Marketplace helps advertisers to discover new partners and advertising opportunities, providing a space for publishers to promote ads, blogs, and sponsorship opportunities from one central point. Multiple filters allow advertisers to find the placement that meets their needs wi...
Awin Demo - Performance Over Time Report
The performance over time report unveils trends across an entire program, publisher groups, or individual publishers and makes it easy to identify trends, fraudulent activity or tracking issues. The new enhancements to this report helps advertisers track which publishers are making their ads work...
Awin Demo - Publisher Discovery
Browse, discover and recruit new partners using the Publisher Discovery. It allows advertisers to form new partnerships and diversify their publishers by searching for affiliates by type, region and sector. Publishers can be identified based on performance across the platform using relevant indic...
Awin Demo - Publisher Dashboard
The dashboard gives publishers a summary of total earnings from previous programmes, as well as a monthly comparison for performance by region.
Learn what Awin can do for your business.
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Learn what Awin can do for your business.
Explore our entry level solution Awin Access.
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Explore our entry level solution Awin Access.
Explore Awin Accelerate, our enhanced plan with automated solutions to help you scale and save time.
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Explore Awin Accelerate, our enhanced plan with automated solutions to help you scale and save time.
Explore Awin Advanced, our all-encompassing plan with custom reporting and adaptable features.
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Explore Awin Advanced, our all-encompassing plan with custom reporting and adaptable features.

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185 Awin Reviews

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185 Awin Reviews
4.3 out of 5
185 Awin Reviews
4.3 out of 5

Awin Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons
G2 reviews are authentic and verified.
Raghvendra R.
RR
Business Development manager ( Affiliate Marketing)
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
Rating Updated ()
What do you like best about Awin?

As I use Awin for affiliate marketing and interacting with partners I can say Awin is very easy to use, easy to implement and the number of its features like real-time reporting, excellent performance report with epc, average order value and its easiness of interacting with the partners makes it perfect to use very frequently.

Awin provide real-time customer support for any issues regarding the partnership, finance, technical issues.

Its integration with other tools is very easy. Review collected by and hosted on G2.com.

What do you dislike about Awin?

Awin is a perfect place to grow the business so as of now there is nothing to dislike about Awin. Review collected by and hosted on G2.com.

What problems is Awin solving and how is that benefiting you?

In the affiliate marketing industry it was a big deal to find the potential partners and approach them to get onboard for working together but Awin provides the facility to get the potential partners at a single place with the complete information about the advertisers as well as publishers.

Awin makes the partnership transparent from both sides, provides real-time reporting to help the partners make their strategy to boost the performance, easy to collaborate with partners from both sides, timely payments, and amazing customer supports. Review collected by and hosted on G2.com.

Response from Carina Aiordachioae of Awin

Hi Raghvendra,

Thank you so much for the kind words! We're really glad to hear Awin’s tools and support are making a difference for you. It’s great to know the platform is helping you grow your business, and we appreciate you being part of the Awin network!

Best regards,

The Awin Team

EP
Team Lead
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Awin?

The platform itself I super clear and user friendly, very easy to find the insights we are looking for and the suggested partners buy KPI is great! Setting up CPAs, inviting new publishers and drilling down into key metrics is all very straightforward and any issues are flagged on the dashboard making them easy to rectify. The clean and clear aesthetic is the best of any network I have used. Review collected by and hosted on G2.com.

What do you dislike about Awin?

It has some limitations to reporting compared to other networks, top line key info is covered but things like geo-reporting are limited. In order to find insights on code performance you have to download the data to assess and there is no internal reporting on different CPA rates so again this has to be assessed off-network. They have a huge number of publishers but the search function for finding publishers is a bit hit and miss. Review collected by and hosted on G2.com.

What problems is Awin solving and how is that benefiting you?

We manage the affiliate programmes of multiple brands and Awin allows us to tailor the programmes to their different KPIs and provide reporting to evidence this. Review collected by and hosted on G2.com.

Response from Carina Aiordachioae of Awin

Thank you for sharing your positive feedback about Awin! We are thrilled to hear that you find our platform user-friendly and appreciate the clear insights it provides. We understand your concerns about reporting limitations and the search function for finding publishers. Your feedback is valuable to us, and we are continuously working to improve our services.

We would love to gather more details about your specific reporting needs and how we can enhance your experience with Awin. Please feel free to reach out to our customer support team so we can address your concerns and work towards providing a better solution for you.

Thank you for choosing Awin as your affiliate network partner!

Best regards,

The Awin Team

CW
Digital Marketing Executive
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Awin?

Awin’s tech support has been consistently excellent — quick to respond, knowledgeable, and genuinely helpful whenever we’ve had questions or needed assistance. The platform itself is easy for me to navigate and use on a daily basis, with reliable tracking and clear reporting that makes managing affiliate partnerships simple and effective. Our development team were easily able to implement and integrate this with our system, despite it being bespoke. Review collected by and hosted on G2.com.

What do you dislike about Awin?

The email builder feels quite limited and isn’t ideal for sending well-branded, event-triggered communications. I’d prefer a smoother integration with our CRM so we could manage emails more professionally, automate workflows, and track engagement more effectively within our own system. Review collected by and hosted on G2.com.

What problems is Awin solving and how is that benefiting you?

Awin helps us manage and grow our affiliate marketing program efficiently. It solves the challenge of tracking multiple affiliate partners and campaigns in one place, ensuring accurate reporting, timely payments, and performance transparency. It also simplifies partner on-boarding and gives us the tools to scale our reach without increasing internal workload. Review collected by and hosted on G2.com.

Response from Carina Aiordachioae of Awin

Hi Carrie,

Thank you for the great feedback! We’re glad to hear that our tech support and platform have helped manage your affiliate program. We also appreciate your insights on the email builder and CRM integration. This is an area we're working to improve.

It’s fantastic to know Awin is helping you scale your program efficiently. If you need further assistance or have more suggestions, feel free to reach out anytime!

Warm regards,

The Awin Team

Kratika  O.
KO
Assistant Manager - Affiliate Marketing
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
Rating Updated ()
What do you like best about Awin?

Awin is a comprehensive affiliate marketing platform that offers a variety of powerful features designed to enhance the affiliate marketing experience for both advertisers and publishers. One of its standout features is the line reporting, which provides in-depth, customizable analytics to track and evaluate affiliate campaigns with precision, helping users measure ROI and optimize performance. Awin also offers robust tracking capabilities, ensuring real-time data on clicks, conversions, and sales, which helps users understand campaign performance and make data-driven decisions. The Communication Center streamlines interaction between advertisers and publishers, allowing for seamless messaging and collaboration on campaign updates, expectations, and insights. Additionally, Awin’s Publisher Directory is an invaluable tool for advertisers, enabling them to discover and connect with a wide range of potential affiliates across various verticals, making it easier to find the right partners. Lastly, the Opportunity Marketplace offers a dynamic space for both advertisers and publishers to explore new collaboration opportunities, fostering long-term and mutually beneficial partnerships. Overall, Awin’s user-friendly interface, robust analytics, and comprehensive features make it an excellent choice for businesses looking to scale their affiliate marketing efforts. Review collected by and hosted on G2.com.

What do you dislike about Awin?

they should add more publishers in CA & AU. Review collected by and hosted on G2.com.

What problems is Awin solving and how is that benefiting you?

Tracking and publishers connect Review collected by and hosted on G2.com.

Response from Carina Aiordachioae of Awin

Hi Kratika,

Thank you for such a detailed and thoughtful review! We’re thrilled to hear that Awin’s reporting tools, tracking capabilities, and features like the Communication Center, Publisher Directory, and Opportunity Marketplace are adding real value to your affiliate marketing efforts.

We appreciate your feedback on publisher availability in Canada and Australia. Expanding our reach in key regions is a priority, and input like yours helps guide our growth.

Thanks again for choosing Awin, and we look forward to continuing to support your success!

Best regards,

The Awin Team

Adam R.
AR
Director
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Awin?

Awin has been a cornerstone of our affiliate agency, enabling us to launch client programmes and build partnerships across the affiliate space. The platform is user-friendly and serves as a one-stop shop for managing tracking links, reporting, and financials. Its WooCommerce and Shopify integrations are simple yet effective, allowing for quick and seamless launches. Review collected by and hosted on G2.com.

What do you dislike about Awin?

From an agency perspective, more advanced reporting features would be a welcome addition. In particular, a global agency dashboard that provides a consolidated view across all client programmes would save significant time and improve strategic oversight. While the current reporting is solid, deeper customisation and easier cross-account visibility would make a big difference. Review collected by and hosted on G2.com.

What problems is Awin solving and how is that benefiting you?

Awin simplifies the complexities of launching and managing affiliate programmes across multiple clients. It provides a reliable infrastructure for tracking, reporting, and commission management. The platform’s integrations with WooCommerce and Shopify allow us to onboard clients quickly and efficiently, while its partner network and tools help us scale campaigns and drive consistent results. This enables us to focus more on strategy and growth, rather than technical setup and troubleshooting. Review collected by and hosted on G2.com.

Response from Anca-Maria Babii of Awin

Thank you for your thoughtful and constructive feedback, this is truly appreciated as they guide us in continuously improving the platform. We're committed to your ongoing success and always welcome ideas or suggestions on how we can better support you.

Georgia C.
GC
Performance Marketing Specialist
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Awin?

Its a well known affiliate program that allows working with publishers so much easier. Everything feels simplified, yet detailed. The new platform structure has made reporting quicker and easier to access and share. The help given by the tech teams have been great as tracking can be complicated. Finding fresh new publishers on the program has been amazing. I no longer have to dig through the internet to find who fits my brands. Review collected by and hosted on G2.com.

What do you dislike about Awin?

Sometimes the wait for tech teams help takes a longer time. However, I did not like the old platform. It felt old. Now the platform has been upgraded, I much prefer it. Subnetworks on the program is the only other negative. There is so many fraudish subnetworks and publishers on the program. Review collected by and hosted on G2.com.

What problems is Awin solving and how is that benefiting you?

Finding new publishers in a world of millions of publishers that are available. Therefore, it cuts down a lot of time for me to work on other things or strategise/optimise the program. Now the platform is updated, having the reports being easier to use and looking with detailed filters has made it easier to determine the performance of the program. It's benefiting me and the brand massively. Especially when it comes to generating revenue and having a healthy ROAS. It opens up a new area of performance marketing for the team. We can also be flexible with it too especially when we look to push or pull campaigns depending on budgets and needs. Review collected by and hosted on G2.com.

Response from Anca-Maria Babii of Awin

We’re delighted to hear that the new Awin platform is making a positive impact and helping to streamline your experience. Feedback like yours helps us continue to improve and better support our partners.

Thank you for your kind words about our tech teams — we know tracking can be complex, and we’re glad their support has been helpful.

We completely understand the frustration when response times are longer than expected. During peak periods, our teams can get quite busy, they do their best to resolve issues as quickly as possible. We truly appreciate your patience!

We’re also continuously working to refine and strengthen our network standards to ensure a trustworthy environment for all partners. However, should you encounter any issues, please don’t hesitate to contact us.

JL
Ecommerce Manager
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Awin?

I found it easy to get set up and the sign up process was nice and simple. The dashboard is easy to use and displays all the information you need without having to dig through multiple menus. It was also very simple to get integrated across our ecommerce sites

When we had an issue with setting up payment methods the customer service team was very helpful and helped guide me through the steps. Review collected by and hosted on G2.com.

What do you dislike about Awin?

We use both this and Tradedoubler and have seen a much bigger return on Tradedoubler with over 500% increase in orders. We found the product feed upload to be quite challenging at first as it wouldnt tell us which fields were not mapping correctly and took a couple of weeks to get this set up. Review collected by and hosted on G2.com.

What problems is Awin solving and how is that benefiting you?

We use Awin to help us connect to affiliates and to also help us boost sales Review collected by and hosted on G2.com.

Response from Anca-Maria Babii of Awin

Thank you for taking the time to share your feedback! We're glad to hear you found the setup process straightforward and the dashboard intuitive — ease of use is something we work hard to deliver. We also appreciate your honesty regarding the challenges. Please rest assured that we're continually working to improve our tools so our customers can stay focused on their growth.

Susan A.
SA
Affiliate Marketing manager
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Awin?

Awin has a very easy to use platform, and when you have a managed service you can get help if there are any issues. It's simple to update your tracking to Awin tracking if its not already implemented, and their tech team are great to help with anything tech related.

The have great insights of benchmarking which can be personalised to suit what you want to see.

Their events/meet ups are always well organised and great to attend. Review collected by and hosted on G2.com.

What do you dislike about Awin?

Awins reporting could benefit from an upgrade. Something PowerBI-ish where you can create your own report that suits what you need to see daily/weekly/monthly instead of all retailers having the same reporting options.

The staff at Awin are all lovely however it is often that inexperienced employees are put into positions which they perhaps are not ready for just yet. Review collected by and hosted on G2.com.

What problems is Awin solving and how is that benefiting you?

CPI is great Review collected by and hosted on G2.com.

Response from Carina Aiordachioae of Awin

Hi Susan,

Thank you for such a detailed review! We're really pleased to hear that you find the platform user-friendly and that our tech and managed service teams have been there when you needed support. It's also great to know you're enjoying our benchmarking insights and well-organised events, they’re a big part of what we love delivering to our partners.

As for your note on newer team members, thank you for your patience and honesty. Supporting their growth is a priority for us, and we’re committed to ensuring all team members, regardless of experience level, are equipped to provide the service you expect and deserve.

We're always here if you need anything!

Warm regards,

The Awin Team

MB
Affiliate Manager and Business Development
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Awin?

The AWIN platform set up provides an excellent user experience and improvements are regularly added based on feedback from users.

Customer support is there when it is required and the AWIN knowledgebase has most answers to frequent questions.

Integration and implementation was straightforward and easily achieved.

We log in to AWIN on a daily basis to approve new affiliate partners and approve commissions. This is also simple and easy to manage.

Having used several other affiliate platforms in the past I have found that AWIN provides the best value for investment and the widest range of affiliate partners. Review collected by and hosted on G2.com.

What do you dislike about Awin?

The AWIN index is a little hard to understand and often does not look correct in some areas. Review collected by and hosted on G2.com.

What problems is Awin solving and how is that benefiting you?

Awin provides the widest range of affiliate partners of all affiliate platforms. Our CPA campaign are an important sales funnel for our business. Review collected by and hosted on G2.com.

Response from Carina Aiordachioae of Awin

Thanks so much for your thoughtful review! We're really glad to hear that you're finding the platform easy to use, especially with integrations and daily partner management. It's also great to know our support and knowledge base have been helpful.

We appreciate your feedback on the Awin Index, and we’re always working to make data clearer and more actionable, so your input is valuable.

Best regards,

The Awin Team

Richard S.
RS
Digital Marketing Manager
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Awin?

Awin provides an easy way to find and work with affiliates to drive traffic to our site which is more likely to convert to a sale. With incentives for both ourselves and the affiliate, it is a win-win! It was easy to set up and now we can let it run with light touch monitoring and adjusting. Review collected by and hosted on G2.com.

What do you dislike about Awin?

You have to keep an eye on affiliates who have partnered with you and the commission they are earning, as this can become expensive if you feel you would have got the sale without the affiliate link in the first place Review collected by and hosted on G2.com.

What problems is Awin solving and how is that benefiting you?

Awin gets our brand name and website infront of more users, increasing our website traffic and brand awareness. This has helped us grow our online sales Review collected by and hosted on G2.com.

Response from Carina Aiordachioae of Awin

Hi Richard,

Thank you for taking the time to share your experience with us! We're so pleased to hear that our platform has made it easy for you to connect with affiliates, drive quality traffic, and boost your brand visibility and sales. It’s great to know the setup process was smooth.

We also appreciate your thoughtful feedback regarding commission monitoring. We understand the importance of balancing costs and ensuring value from each affiliate relationship. Our platform includes tools and insights to help manage this effectively, and our team is always here to support you in optimizing your partnerships.

Warm regards,

The Awin Team