A partner ecosystem platform allows users to manage, track, and share data with all of their channel partners. Companies often establish a large ecosystem of channel partners who resell their products in order to increase their sales reach and cover geographic areas, market segments, or types of customers that their direct sales might not reach. Partner ecosystems are often extensive and can be difficult to manage since each channel partner has their own unique sales strategies. Partner ecosystem platforms help manage all of these channel partners by better coordinating go-to-market strategies, streamlining workflows, comparing shared customers, and discovering new partnership opportunities within one platform.
Partner ecosystem platforms are often utilized by sales teams, partner management teams, and marketing teams to grow the reach of their sales organizations and improve the overall messaging of their products and services amongst their resell partners.
Partner ecosystem platforms work well with other software that help manage customers relationships and hold valuable prospect data such as CRM software, account data management software, and data integration software
To qualify for inclusion in the Partner Ecosystem Platform category, a product must:
- Offer data collaboration features between two or more partners
- Provide account mapping that allows users to identify potential customers and find relationships with other partner lists
- Allow users to track how partners are performing with analytics and reporting
