Bitly Reviews & Product Details

Bitly Overview

What is Bitly?

Bitly is a leading global SaaS company offering a comprehensive platform designed to enable every piece of information shared online to connect with key audiences and ignite action. Bitly's all-in-one Connections Platform empowers more than 5.7 million monthly active users and over 500,000 customers globally - people, influencers, brands, and businesses of every size - to use branded links, custom QR codes, and Landing Pages solutions as trusted platform for engaging their audience and delivering critical notifications, information, and experiences. Bitly is proud to be Certified™ by Great Place to Work®, the global authority on workplace culture and employee experience proven to deliver market-leading revenue, employee retention, and increased innovation.

Bitly Details
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Product Description

Bitly’s complete Link Management Platform empowers businesses of every size to embed short, branded call-to-action links in their communications using tools, analytics, and insights to maximize the impact of every digital initiative.


Seller

Bitly, Inc.

Description

Bitly is your all-in-one Connections Platform for Short Links, QR Codes, and Landing Pages, all backed by powerful Analytics. We bring brands, businesses, digital marketers, creators, educators and non-profits a BIT closer to their audiences. Insights and analytics behind every connection you create with Bitly and pricing packages for users of any type! Need support? bitly.is/heretohelp

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Recent Bitly Reviews

Ryan S.
RS
Ryan S.Enterprise (> 1000 emp.)
3.5 out of 5
"The Site that Set the Standard"
Bit.ly remains the go-to URL shortner for a reason: it's easy to use with just enough extra features to justify paying for the extras. Setting up a...
Gingy R.
GR
Gingy R.Mid-Market (51-1000 emp.)
4.0 out of 5
"Short, Sweet, and Clickable!"
I strongly value the benefits of link management and tracking, especially for businesses dedicated to data-driven marketing. Effective link trackin...
SF
Shalom F.Mid-Market (51-1000 emp.)
4.5 out of 5
"Bitly - The best link shortening & customize link tool"
Bitly is a very simple and easy to use link shortening & customization tool. Its system is very user friendly which makes it easy to create customi...

Bitly Media

Bitly Demo - Dashboard
View a dashboard with aggregated metrics for all your links.
Bitly Demo - Links
View the performance of your links over time.
Bitly Demo - QR Codes
Generate a downloadable QR Code for any Bitly link.
Bitly Demo - Link-in-Bio
Create a personalized landing page with links to all of the content most relevant to your customers or audience.
Bitly Demo - Campaigns
Build, manage, and measure the success of omnichannel campaigns in a single dashboard.
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830 Bitly Reviews

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830 Bitly Reviews
4.5 out of 5
830 Bitly Reviews
4.5 out of 5

Bitly Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons
G2 reviews are authentic and verified.
Ryan S.
RS
Social Media Marketing Co-Ordinator
Retail
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Bitly?

Bit.ly remains the go-to URL shortner for a reason: it's easy to use with just enough extra features to justify paying for the extras. Setting up a custom short URL was a breeze and the ability to redirect URLs gives great peace of mind for correcting any mistakes that may happen. We use bit.ly daily, sometimes hourly!

Bit.ly is extremely easy to use. Review collected by and hosted on G2.com.

What do you dislike about Bitly?

Too high a cost for extra features like extended data or custom QR codes. No ability to edit or delete tags onces they've been used. Customer support could be better Review collected by and hosted on G2.com.

What problems is Bitly solving and how is that benefiting you?

URLs with tracking parameters are long and confusing. Bit.ly makes them easier to parse, especially when using the custom URL feature. Additionally, QR codes made from URLs with UTM parameters are dense and messy, making them hard to read at smaller sizes. We use bit.ly to shorten these URLs and make QR codes from the bit.ly URLs instead. Not only does this make the QR codes less dense, it also gives us the ability to change the URL the QR code points to if there has been a mistake. Review collected by and hosted on G2.com.

Yevhen H.
YH
Marketing Team Leader
Computer Software
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Bitly?

It has been an essential tool to simplify, customize, and optimize all our links so that we can finally stop sending long and complex URLs in a clean and professional way. We embed them in all our emails, social media campaigns, blog posts, and online ads because even non-technical team members can create their own unique URLs in seconds. We have managed to adjust the personalization of any URL to match our content or promotion; this helps user trust and brand image as well. Excellent customer service has kept our company open; every time we called support, we received quick responses with doable solutions. Review collected by and hosted on G2.com.

What do you dislike about Bitly?

Handling many URLs can make the process laborious and demand quite some time, since every link needs to be tailored. Review collected by and hosted on G2.com.

What problems is Bitly solving and how is that benefiting you?

Optimizing URL distribution via email marketing and social media advertising helps us to explain our success in several marketing campaigns. With each link's real-time activity, we can locate the source of our traffic and adjust our plans using their analytics tools. Our own URLs help users feel more at ease, which raises awareness of our company and improves the click-through rate. Bitly has tremendously enhanced our digital marketing campaigns' tracking, management, and efficiency. Review collected by and hosted on G2.com.

SF
Senior Customer Lifecycle Marketing Executive
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Bitly?

Bitly is a very simple and easy to use link shortening & customization tool. Its system is very user friendly which makes it easy to create customized links as well. It helps to make clean URLs and even quick QR codes for our marketing campaigns such as WhatsApp and other promotional campaigns. It is easy to implement for all marketing needs and promotions. It's analytics portal is also quite helpful in providing essential insights on clicks, device split and more. Review collected by and hosted on G2.com.

What do you dislike about Bitly?

There is scope for improvement along with addition of more details to the analytics features. Review collected by and hosted on G2.com.

What problems is Bitly solving and how is that benefiting you?

Bitly has helped increase conversions by reducing the number of drop offs as the customers are able to see and view a clean URL and creates trust among the customers. Review collected by and hosted on G2.com.

Gingy R.
GR
Marketing & Communications Manager
Health, Wellness and Fitness
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Bitly?

I strongly value the benefits of link management and tracking, especially for businesses dedicated to data-driven marketing. Effective link tracking can transform insights into actionable strategies, driving measurable results and ensuring solid data is returned to every marketing decision. I appreciate that Bitly can be a part of that. Review collected by and hosted on G2.com.

What do you dislike about Bitly?

I haven't given this much thought as I've used the platform for over 10 years, but during my time in the nonprofit sector, I disliked the limited number of free links allowed and the absence of nonprofit rates. Review collected by and hosted on G2.com.

What problems is Bitly solving and how is that benefiting you?

As a marketer who relies heavily on data and statistics, I find Bitly helpful in comparing and analyzing trends across multiple platforms. Review collected by and hosted on G2.com.

LN
VITA PROGRAM COORDINATOR
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Bitly?

As a nonprofit with limited funds, I have to be careful with how to utilize those funds. Bitly is able to help maximize our resources better. With link shortening, we can create better social media posts that won't exceed the character limit or overall make it more presentable. We also like to the customization option for QR codes. We can change our logo, and the public has started to gain trust compared to a QR with no association. Link redirects have also been a great help. We redirect clients to a pdf and that pdf needs to be updated every other week. We have three redirects each month and that is just right. Review collected by and hosted on G2.com.

What do you dislike about Bitly?

I am not sure, but would like to have webinars on how to use other areas such as Campaigns, AI, integration. That we we know if we ever want to go the next subscription. Review collected by and hosted on G2.com.

What problems is Bitly solving and how is that benefiting you?

Using links in social media with character limit. Generate custom QR codes that can be printed on flyers and posters for distribution. Review collected by and hosted on G2.com.

Sarah V.
SV
Senior Travel Consultant
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Bitly?

I have a lot of good things to say about Bitly. I appreciate the way that I save time and stay organized through the link creator and QR codes creator. I use that every day, and it's super easy to implement into my daily routine. I also appreciate being able to delete the links that I create using Bitly, because the link is remotely deleted as well, which helps me keep my clients from stealing my product. I work hard and I have already seen a difference in my customer base not running away with my creations. Thank you! Review collected by and hosted on G2.com.

What do you dislike about Bitly?

I have nothing bad to say about Bitly, honestly. Review collected by and hosted on G2.com.

What problems is Bitly solving and how is that benefiting you?

I have dealt with having my product stolen throughout my career in travel consultancy. I work very hard building these custom-made trips, and I deserve to be compensated for my labor. Since I have started using Bitly, I deal with a lot less piracy, and I have made more sales as a result! Review collected by and hosted on G2.com.

Kendra S.
KS
Marketing Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Bitly?

Bitly is an extremely intuitive tool that allows our team to quickly measure traffic to different links and resources. It takes barely a minute to create a shortened URL - which always looks much neater & cleaner in our copy! It is easy for more junior members of our team to understand the a campaigns success without needing additional tools that might be more complex. Review collected by and hosted on G2.com.

What do you dislike about Bitly?

None! We are overall extremely satisfied with Bitly. Review collected by and hosted on G2.com.

What problems is Bitly solving and how is that benefiting you?

Bitly helps us solve the challenge of managing long, clunky URLs while giving us powerful tracking insights to measure our campaign success. By shortening our links, we create cleaner, more professional URLs that are easier to share across ads, emails, and social posts. Plus, with Bitly's tracking, we can monitor clicks, engagement, and traffic sources in real-time. This helps us understand exactly which campaigns and channels are performing best, so we can optimize our strategy and maximize results. Review collected by and hosted on G2.com.

Estefania G.
EG
Content Marketing Specialist
Financial Services
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
Rating Updated ()
What do you like best about Bitly?

Easy to use with a nice interface that makes creating the shortened links a great experience. Everything is centralised, QR codes, event landing pages, and UTMs. Great tracking metrics. I use it daily for my social media and event activities. It is very easy to implement in a few minutes you have your account ready to use. Review collected by and hosted on G2.com.

What do you dislike about Bitly?

It is a bit on the pricier side and the limit of links/month could be an issue if you are creating a lot of content. I would like to have more seats for my team so everyone could use it with their own account. That way we could also know who created each link. Review collected by and hosted on G2.com.

What problems is Bitly solving and how is that benefiting you?

Bitly helps me track the engagement in my content and understand if people are getting to our website thanks to the link shortener and UTM parameters. My team also uses the landing pages and QR code generator to track engagement at events and have a quick way to share our content. Review collected by and hosted on G2.com.

Marketing M.
MM
Marketing Analyst
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Bitly?

The ease of implementation and operation of Bit.ly allowed us to use QR codes to analyze content access metrics, and thus provide feedback to the sales team. We use bit.ly every day to see the number of accesses, perform lead capture conversions, and because it generates links, it allowed ease of integration and identification of access flows for specific parts of our website. Review collected by and hosted on G2.com.

What do you dislike about Bitly?

The analytics features are very limited (covering a period of only 1 month) and to extend the period, we have to subscribe to a much more expensive plan, with many more features, which are often barely used, depending on the reality of the company. Review collected by and hosted on G2.com.

What problems is Bitly solving and how is that benefiting you?

We use bit.ly every day to see the number of accesses, perform lead capture conversions, and because it generates links, it allowed ease of integration and identification of access flows for specific parts of our website. Review collected by and hosted on G2.com.

Chris S.
CS
Director of Marketing & Communications
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Bitly?

I desperately wanted a way to show how our digital and print campaigns were converting. With mailers, it's nearly impossible to see how your expensive mailing led people to take the desired call to action. Using bitly links and QR codes, we can prove this with tracked clicks and conversions. This leads us to change our strategies of how to reach donors and test content and conversion options. Review collected by and hosted on G2.com.

What do you dislike about Bitly?

There are a few features I haven't seen enough value in pursuing like landing page creation, while others are stuck behind an even more expensive pay wall. I don't have many issues with Bitly, I'd just like to see us be able to better act on the data and consistently increase in our conversons. Review collected by and hosted on G2.com.

What problems is Bitly solving and how is that benefiting you?

Tracking and understanding conversions on content pieces. Review collected by and hosted on G2.com.