Multi-location marketing platforms enable brick and mortar businesses to centralize and manage location data and brand reputation within a single platform. Businesses with multiple locations, such as franchises and chain businesses, use this software as part of a comprehensive marketing strategy to reach local customers online.
Marketing teams use these products to optimize search visibility, centralize branding efforts, and manage marketing campaigns for multi-location businesses. These platforms also enable customer marketing teams to manage and collect online reviews for each physical location or storefront, improving brand reputation and contributing to customer advocacy efforts.
Some multi-location marketing platforms include elements of store locator software for building store locator maps, brand asset management software for enforcing brand compliance, social media management tools or social media advertising software for localized social media campaigns, and customer experience management software for evaluating customer experience in each location.
A multi-location marketing platform may be sold as a single product with tiered pricing or as a suite of modules. Single-location brands can also benefit from tools provided by multi-location marketing platforms, and some vendors will offer discounted pricing for small businesses.
To qualify for inclusion in the Multi-Location Marketing category, a product must:
- Be included in the software categories of online reputation management and local listing management
- Support localized marketing efforts for businesses with multiple locations
- Aggregate and report on performance metrics across business locations
