Loopio Reviews & Product Details

Loopio Overview

What is Loopio?

Loopio helps businesses supercharge and scale their response process for RFPs, RFIs, Security Questionnaires, and more, helping automate and streamline this manual and time-consuming process. It all starts with our approach to content management, which gives your team on-demand access to the information they need to respond to RFPs or other questionnaires, and helps keep information up-to-date, organized and built to scale with your business. Our intelligent tools eliminate the tedious tasks that slow you down. With a single click of the mouse, our automation tool, Magic, begins completing your questionnaire for you, taking the first pass at answering common questions. Response Intelligence™, Loopio’s proprietary machine learning technology, surfaces insights and makes recommendations in the response process to help responders work smarter and create winning proposals, making it the easiest RFP Response solution to use on the market. The proof is in the numbers—Loopio customers get amazing results, including: ■ 51% more RFP responses completed ■ 85% win more business ■ 42% in time savings Loopio is trusted by 1,500+ leading companies to respond faster, improve response quality, and win more business. We’d love for you to be one of them. Request a demo at www.loopio.com/demo to see how you can start streamlining your response process.

Loopio Details
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Danish, German, English, Finnish, French, Italian, Dutch, Norwegian, Portuguese, Russian, Spanish, Swedish
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Product Description

Loopio’s response software streamlines the way enterprises respond to RFPs, RFIs, and Security Questionnaires. Why dig through past proposals, chase subject-matter experts, and spend hours updating old content when Loopio can help automate this for you.


Seller

Loopio Inc.

Description

Loopio is a Toronto-based RFP response software provider that helps companies streamline their process for RFPs, DDQs, and Security Questionnaires. With Loopio, teams can respond faster, improve response quality, and win more business. Loopio is one of Canada’s fastest-growing tech startups. It ranked twice as one of the fastest-growing companies on the Deloitte Technology Fast 50™ list and was selected twice as one of LinkedIn’s Top Startups in Canada.Visit www.loopio.com to learn more.

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Loopio Integrations

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Verified by Loopio

Recent Loopio Reviews

Jack J.
JJ
Jack J.Mid-Market (51-1000 emp.)
4.5 out of 5
"Loopio is Great!"
As a member of a Bid Team, Loopio allows you to manage projects easily independently or as part of a wider team. It allows you to store all answers...
Verified User
A
Verified UserMid-Market (51-1000 emp.)
4.5 out of 5
"Live Laugh Love Loopio"
Easy to use AI Features are very useful Comment section Sharing tasks with others Good account management/ customer support
Rachel B.
RB
Rachel B.Mid-Market (51-1000 emp.)
4.0 out of 5
"Couldnt do my job without it."
Being able to collaborate with other areas of the business in one place. Current and future developments of AI to enhance our responses and make ou...

Pricing Insights

Averages based on real user reviews.

Time to Implement

2 months

Return on Investment

8 months

Average Discount

8%

Perceived Cost

$$$$$
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Loopio Media

Loopio Demo - Manage RFPs, DDQs, & Security Questionnaires
Loopio Demo - Create a Custom Content Library
Loopio Demo - Collaborate in the Project Workspace
Loopio Demo - Automate Tasks with Magic
Loopio Demo - Turn Conversations into Closed Deals
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730 Loopio Reviews

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730 Loopio Reviews
4.7 out of 5
730 Loopio Reviews
4.7 out of 5

Loopio Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons
G2 reviews are authentic and verified.
Rachel B.
RB
Bid Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Loopio?

Being able to collaborate with other areas of the business in one place. Current and future developments of AI to enhance our responses and make our bid process more efficient. The library which is easy to use and maintain allowing us to keep our content up to date. Being able to tag other team members on comments to highlight any issues or raise anything to them they may need to know. The machine learning aspect to again further help enhance our responses. It was straight forward to implement and looks like it will be easy to get it to integrate without other systems such as Seismic and salesforce. Newman is always on hand to help with anything we're struggling with. We use this system every single day for most of the tenders we get through (if they're suitable to be loaded in). Review collected by and hosted on G2.com.

What do you dislike about Loopio?

Cant work on the original source doc outside of Loopio for the bits that arent suitable to be loaded in until youve exported everything out, have o wait to export all responses in Loopio to be able to then do the other bits. Some word docs and spreadsheets we receive arent always suitable format wise to go in to Loopio making it hard to load them in and fully work in Loopio and not have to do things after exporting. Time difference support wise can be an issue when we have problem first thing in the morning this doesnt get picked up till the afternoon. Review collected by and hosted on G2.com.

What problems is Loopio solving and how is that benefiting you?

Making our way of working more efficient and using AI to further enhance our responses to add further value. Review collected by and hosted on G2.com.

NM
Content Strategy Team Manager
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Loopio?

Loopio is a one-stop shop for proposal needs. From importing a questionnaire, to prefill, to the collaborative project workspace and review cycle functionalities, it really does it all. The generative AI functionality in Loopio is very good and continues to evolve. I love that Loopio is always thinking ahead and innovating. They have a robust product roadmap that covers AI, integrations, as well as other items that will allow teams to automate and operate more efficiently. On top of that, they have top notch customer service. Overall, Loopio has improved the way our entire proposal and sales teams work on proposals. Review collected by and hosted on G2.com.

What do you dislike about Loopio?

I have not experienced any downsides of using Loopio. My one piece of constructive feedback I've provided to Loopio is that I'd love to see additional enhancements geared toward content management/administrative items such as additional or expanded dashboards and reporting. I do believe these are both items on Loopio's future roadmap. Review collected by and hosted on G2.com.

What problems is Loopio solving and how is that benefiting you?

Loopio is automating - which is helping our team get to faster proposal drafts and work more efficiently. This allows the team to be more strategic vs. working on mundane, manual tasks. Review collected by and hosted on G2.com.

Elisa F.
EF
Senior Consultant
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Loopio?

The best feature about Loopio is magic and more recently Generative AI.

The feature magic allows you to respond to your RFXs at a click of a button if you have a clean, precise and reviewed library.

With Generative AI, again if you have a library that up-to-date then you can let Gen AI do most of the heavy lifting. Another really good feature that also has to do with AI is the "Edit with AI" the prompts I've used so far have given me great results. Review collected by and hosted on G2.com.

What do you dislike about Loopio?

I think the tedious work of keep the library up-to-date but the results are worth the effort. Review collected by and hosted on G2.com.

What problems is Loopio solving and how is that benefiting you?

Loopio’s integration with Salesforce provides a powerful RFP dashboard, allowing us to track all RFX activity across the sales pipeline in real time.

This visibility helps us forecast more accurately, prioritize high-value deals, and spot bottlenecks in the RFP process early.

The RFP dashboard highlights engagement levels, team workloads, and response timelines, giving sales and leadership a clear picture of opportunity status.

Loopio significantly cuts down the time and manual effort involved in responding to RFXs by centralizing reusable content and past responses.

With its intelligent suggestion engine, we avoid repetitive writing, leading to faster turnaround without compromising quality.

The built-in maker-checker system ensures quality and accountability — writers focus on drafting, while reviewers concentrate on accuracy and compliance.

This workflow reduces friction, errors, and delays by making roles and responsibilities clear during the response process. Review collected by and hosted on G2.com.

Ben L.
BL
Bid & Proposal Manager
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Loopio?

Loopio enables us to draft and respond to new solicitations much faster than we did before we adopted it. We love being able to access and revise our content library quickly and easily. I especially appreciate the ability to tag content (for instance, responses to cover both US and UK operations practices). The platform is intuitive and rich with helpful features. Review collected by and hosted on G2.com.

What do you dislike about Loopio?

I have explored Loopio features in detail, and I have yet to find anything that I don't like. Review collected by and hosted on G2.com.

What problems is Loopio solving and how is that benefiting you?

Loopio enables us to mobilize around complex requests with sometimes very short deadlines with ease and efficiency. It also allows us to archive and edit our content repository in one place whenever we need it. Also, the Loopio team is highly engaged with helping us match our needs with the platform's features, and alerts us anytime there are updates or new features introduced that may meet our needs. The support has been really incredible. Review collected by and hosted on G2.com.

PL
Associate Director, Revenue Operations
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Loopio?

We answer 100% of our RFPs with Loopio expect the ones we need to answer in a website, but we take a copy of it and add it to Loopio.

Honestly, the library feature is a game changer. We've built up our own content repository over time and now I don't have to write the same responses over and over again. It's saved us tons of time, especially when we're juggling multiple RFPs with the same deadline.

What I really appreciate is how the search works - you can actually see what questions are in your current project vs what's already in your library. This helps me spot gaps where we should probably add more standard responses.

The Magic feature is pretty cool too. We're aiming to automate about 50-60% of our RFP work with it, and when it works well, it really speeds things up. Our team collaboration has definitely improved since we started using Loopio. Review collected by and hosted on G2.com.

What do you dislike about Loopio?

The AI Magic responses are hit or miss. Even when I crank up the accuracy settings and we have a pretty mature library, it still makes stuff up sometimes. I wish it would just say "hey, I can't find anything relevant for this question" instead of hallucinating answers. That would actually be more helpful.

The duplicate finder could use some work too. When I'm trying to move questions from a project into our library, I get a bunch of suggestions but no way to bulk select them. It's tedious to go through one by one, especially when you're dealing with a lot of content.

When I remove the access to a user, ideally, they should be removed from the list of users, but your tool shows all the users including the deactivated ones confusing me. Imagine I add and change 20 users, it is hard.

If I assign a question to someone, ideally, they should receive that question in Microsoft Teams add-on you provided but they only get notified that they have been added to the project. Review collected by and hosted on G2.com.

What problems is Loopio solving and how is that benefiting you?

Before Loopio, our RFP process was a mess. We'd get multiple RFPs with tight deadlines and everyone would be scrambling to write responses from scratch, even for questions we'd answered a hundred times before. People were copying and pasting from old Excels or Word docs, inconsistent answers were going out, and we were constantly missing deadlines.

Now we have everything centralized. When a new RFP comes in, I can quickly search our library and pull existing responses instead of reinventing the wheel. The biggest win is being able to handle multiple RFPs simultaneously without the team burning out. We're way more consistent in our messaging too.

The collaboration aspect has been huge - instead of emailing documents back and forth, everyone can work on the same project and see updates in real time. We've probably cut our RFP turnaround time by at least 40%, which means we can actually bid on more opportunities. Review collected by and hosted on G2.com.

JS
Senior Specialist
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Loopio?

Loopio helps to run magic on the library and past projects. We can import the questionnaire and directly start working on it. it allows giving the status of the project to sales and SME's. Loopio has new AI feature helps to edit the answer fetched by magic. Review collected by and hosted on G2.com.

What do you dislike about Loopio?

Loopio is not able to catch the precise answers from the library after running magic. Loopio is not made to import complex questionnaires, which we have to always do manually. Loopio is limited to importing one file at a time; instead of that we should be able to attach multiple documents in one go. The generate answer tab never works until you select a particular section of the library. Review collected by and hosted on G2.com.

What problems is Loopio solving and how is that benefiting you?

Loopio gives the resolution, but not on the client level. they are making the updates according to the requirements of all their clients. that causes issue for the one client who has a complete different requirement and uses of the tool than others. Review collected by and hosted on G2.com.

RP
Proposal Coordinator
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Loopio?

Loopio is an easy content management tool that I have been using for 3 years now. My team has been using it for more then 3 years. We have a dedicated technical expert who helped us with implementation and how to use it. We also had a few sessions with our Customer Success Manager from Loopio who shared a tips or two on how to use Loopio effectively. Review collected by and hosted on G2.com.

What do you dislike about Loopio?

It is easy to create and execute Projects from MS Excel. However, Loopio needs to work more on PPTs and Word. Review collected by and hosted on G2.com.

What problems is Loopio solving and how is that benefiting you?

Our Products experts are quite busy as they are. Loopio helps us in storing the content from our previous RFxs and we refer them when we get a new, relevant RFx. This way we get to take the first pass at those questions and only reach out to the experts when we really have to. This saves time for both of us. Review collected by and hosted on G2.com.

OS
Information Security Analyst
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Loopio?

Loopio has significantly reduced the time we spend on RFP responses. The interface is intuitive, and the content library makes it easy to store and reuse approved answers. What I love the most is the collaboration feature—it keeps everyone on the same page without long email threads. It's been a game-changer for our proposal team. Review collected by and hosted on G2.com.

What do you dislike about Loopio?

The UI could be a bit more modern in certain areas. While it's functional, some screens feel slightly outdated or require a few extra clicks to get where you want. Review collected by and hosted on G2.com.

What problems is Loopio solving and how is that benefiting you?

Loopio helps us solve the biggest challenge in responding to RFPs, security questionnaires, and due diligence requests—time management and content consistency. Before Loopio, we had to manually dig through old documents, email threads, and spreadsheets to find accurate answers.

Now, with Loopio's centralized content library and smart automation, we can respond much faster using approved and standardized responses. It ensures consistency, reduces errors, and saves hours of manual work. Also, the ability to collaborate in real-time across teams (like InfoSec, Legal, and Sales) has improved our internal coordination and turnaround time. Review collected by and hosted on G2.com.

GS
Global Content & Pursuit Strategist
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Loopio?

How it's utilising AI to drive value and efficiency Review collected by and hosted on G2.com.

What do you dislike about Loopio?

It's missing some basic features / functionality that you'd expect to see with any knowledge management tool. Review collected by and hosted on G2.com.

What problems is Loopio solving and how is that benefiting you?

It's helping us maintain content integrity, accuracy, quality, and control.

Prior to Loopio, it was pretty much the wild-west of version control and accuracy – stakeholders didn't have any confidence in whether they could reuse content, as there was always a risk it was out of date / hadn't had legal approval / didn't follow official branding or value prop guidelines.

With Loopio, that's all changed. Our end users know that any information in the Loopio library is ready for immediate use, and they're reassured by the 'freshness' scores (indicated how recently an answer had been updated) and frequency of review cycles. Additionally, it allows us to have full control over content access, i.e. which users can see what information and how they can use it. Review collected by and hosted on G2.com.

JS
Senior Manager, Contracts and Proposals
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Loopio?

Loopio makes it easy to search content, prepend and append answers, and tailor and review content to keep it fresh and relevant. The import feature works well and consistently uploads what I choose each time. We use Loopio frequently to manage our proposal operations and it's easy to assign sections to other users or guests. Loopio was reasonably easy to implement, and in 10 months of use we have not needed to contact customer support with any issues. We also love Loopio's integrations with Salesforce, which makes Go/No Go decisions measurable and transparent. Review collected by and hosted on G2.com.

What do you dislike about Loopio?

Honestly, there's nothing I dislike about the platform. I know there are ways to work more powerfully within the platform and I'll learn those in time. Loopio has been just right for what my company needed to improve content and proposal turnaround time. Review collected by and hosted on G2.com.

What problems is Loopio solving and how is that benefiting you?

Loopio offers a central repository for our best proposal content so that we can quickly respond to questions and tailor content as needed. It also provides a simple way to organize and assign the sections of each RFP. Review collected by and hosted on G2.com.